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Demand Generation Manager

Job not on LinkedIn

🔥 5 minutes ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

Where this job comes from

Posted on talentC's careers page, not through a job board

First seen by Remote Rocketship 5 minutes ago

Still open on talentC's site. Checked 1 minute ago.

Logo of talentC

talentC

11 - 50 employees

Founded 2014

💼 Consulting

📣 Marketing

👥 HR Tech

Consulting • Marketing • HR Tech

talentC is a Ukrainian full-cycle recruitment agency from the Genesis ecosystem that has been helping companies hire and scale since 2014. The firm specializes in sourcing technical and non-technical talent across levels (trainee, junior, middle, senior and C-level), provides employer branding and talent marketing services, runs customized hiring academies and offers confidential/global search and flexible engagement models with replacement guarantees. talentC primarily serves businesses (tech and non-tech) across international markets while excluding Russia and Belarus.

📋 Description

• Develop and execute a B2B inbound acquisition strategy for the DSP • Identify, prioritize, test, and optimize inbound acquisition channels based on lead quality, conversion performance, and business impact • Optimize landing pages, messaging, forms, and conversion paths for different customer segments • Run conversion experiments, including A/B tests where traffic volume allows • Work with content, SEO, and external specialists to prioritize DSP acquisition initiatives, define requirements, and measure impact • Plan and evaluate paid acquisition campaigns, including budget recommendations, performance analysis, and optimization • Improve lead source tracking, CRM attribution, and reporting from acquisition through customer activation • Set up dashboards and reporting to monitor acquisition channels, lead quality, and funnel performance • Analyze the DSP acquisition funnel from initial engagement through qualification, sales handoff, and advertiser activation • Define lead qualification criteria, improve lead routing and nurturing, and refine lead scoring • Build segmented email campaigns and automated nurturing workflows • Collaborate with Business Development to align qualification criteria and ensure effective lead handoff • Monitor CRM data quality and accurate tracking of lead sources and conversion stages • Report to the Head of Marketing and collaborate with the Head of DSP, Business Development, Product Manager, and Marketing team • Drive measurable increases in high-quality inbound leads and SQLs, improved funnel conversion, and scalable acquisition testing

🎯 Requirements

• 2+ years of experience in B2B Demand Generation, Growth Marketing, or Inbound Marketing, preferably in SaaS or technology companies • Proven experience generating qualified inbound leads and improving conversion rates • Strong hands-on experience with CRM systems, lead scoring, nurturing workflows, and marketing automation • Solid analytical skills and experience with marketing attribution, funnel analytics, and performance dashboards • Experience with B2B marketing automation and analytics tools such as HubSpot, GA4, Looker Studio, or similar platforms • Good understanding of SEO, content-driven acquisition, and emerging channels such as AI search • Understanding of PPC principles and campaign performance metrics, with the ability to coordinate external specialists • Experience with landing page optimization and A/B testing • Ability to manage marketing initiatives, prioritize experiments, and suggest decisions based on data • Strong communication skills and experience collaborating with B2B Sales or Business Development teams • English proficiency at Upper-Intermediate level or higher • Nice to have: Experience in AdTech, MarTech, or programmatic advertising • Nice to have: Experience with review platforms, Reddit, and community-driven lead generation • Nice to have: Familiarity with AI search optimization (GEO/AEO)

🏖️ Benefits

• Full-time position • Remote work

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