Talent Sam
Recruitment • HR Tech • B2B
Talent Sam is a company that specializes in recruitment and HR services, focusing on providing highly-skilled, English-speaking talent from South Africa. They streamline the hiring process by vetting and sourcing candidates, handling employment contracts, and managing payroll, taxes, and compliance. Talent Sam acts as the employer of record, making international hiring simple and cost-effective. They cater to a variety of industries, including ecommerce, startups, marketing, sales, finance, and healthcare, ensuring fast turnaround and comprehensive management for their clients.
Head of Content - Director of Content Impact and Growth
Job not on LinkedIn
March 13
Talent Sam
Recruitment • HR Tech • B2B
Talent Sam is a company that specializes in recruitment and HR services, focusing on providing highly-skilled, English-speaking talent from South Africa. They streamline the hiring process by vetting and sourcing candidates, handling employment contracts, and managing payroll, taxes, and compliance. Talent Sam acts as the employer of record, making international hiring simple and cost-effective. They cater to a variety of industries, including ecommerce, startups, marketing, sales, finance, and healthcare, ensuring fast turnaround and comprehensive management for their clients.
📋 Description
• The Head of Content is responsible for setting the overall content strategy, defining quality standards, and interpreting performance data to drive continuous improvement. • This is a strategic, customer-facing role that ensures content aligns with business goals and delivers measurable impact. • The position requires strong analytical skills, leadership, and expertise in B2B content marketing. • Develop and maintain comprehensive content strategies tailored to customer needs. • Define and oversee content roadmaps, ensuring alignment with client goals and overall marketing strategy. • Set standards and specifications for content, ensuring consistency and high quality across all assets. • Provide strategic direction to copywriters, editors, designers, and other creatives. • Lead content ideation and innovation, ensuring strategies evolve with market trends. • Set content goals and KPIs, aligning with customer acquisition, engagement, and retention objectives. • Analyze content performance metrics (traffic, engagement, conversion, etc.) to determine effectiveness. • Interpret data from Google Analytics, CRM reports, and other tools to assess impact. • Provide insights and recommendations for content optimization based on analytics. • Act as the primary strategist guiding the creative team on content direction. • Train and mentor internal teams on content best practices and strategic execution. • Drive continuous improvement in content quality, effectiveness, and alignment with lifecycle stages. • Identify opportunities for workflow efficiencies, ensuring content is created and published smoothly. • Stay updated on industry trends and best practices to evolve content strategies. Advocate for data-driven decision-making, ensuring insights fuel strategy adjustments.
🎯 Requirements
• 7+ years in content strategy, marketing, or editorial leadership • Strong experience in B2B content marketing, SEO, and performance analytics • Deep knowledge of Google Analytics, HubSpot, CRM reporting, and content performance metrics • Excellent communication and leadership skills, with the ability to guide teams and customers • Experience setting content roadmaps, workflows, and quality standards • Analytical mindset with a data-driven approach to content strategy
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