Senior CRM Marketing Manager – Digital Education

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October 13

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Talentspring Academy

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Education • B2B

Talentspring Academy is an innovative German education provider offering practice-oriented reskilling and upskilling programs designed to address the country’s digital skills and workforce shortages. The organization runs specialized academies — including a Sales Academy focused on tech/SaaS sales, a Marketing Academy for digital marketing skills, an HR Academy for digital HR practices, and a Job Academy for career and application coaching — aimed particularly at career changers and employer partners. Talentspring partners with companies and public stakeholders to align training with market needs and to facilitate job-ready placement and lifelong learning.

1 - 10 employees

📚 Education

🤝 B2B

📋 Description

• As Senior CRM Marketing Manager, you develop and manage our entire CRM and nurturing ecosystem. • Your mission: accompany leads from all sources in a context-sensitive way, activate them automatically, and consistently convert them into advising, funding, and enrollment — with maximum transparency for Marketing, Sales, PR, and Partner Management. • You will build a scalable, data-driven system that translates segment × stage × pain-point logic into concrete journeys, leverages automations intelligently, and integrates AI features for personalization and optimization. • You are the architect of our CRM operating system — from data architecture and lead scoring to automations and content mapping through to KPIs and dashboards.

🎯 Requirements

• CRM excellence: 5+ years of experience in CRM, lifecycle, or marketing automation, ideally with HubSpot or Salesforce — you have built complex systems end-to-end. • Nurturing expertise: proven track record in designing and optimizing journeys, automations, and lead-scoring models. • Technology and data proficiency: comfortable with modern MarTech stacks, automations, tracking, and reporting tools; you think in funnels and make decisions based strictly on data. • Content intelligence: you understand how to scale content across funnel stages and pain points — and how messaging directly impacts conversion. • Project & stakeholder management: you run complex projects, guide stakeholders through change processes, and uphold the highest standards. • Strategic and hands-on: able to design architecture and strategy while also being hands-on implementing workflows, triggers, and dashboards in tools. • Language proficiency: native-level German (C1/C2) and very good written and spoken English.

🏖️ Benefits

• Freedom to shape with impact: you won’t just design journeys — you’ll build the CRM foundation that steers our growth and makes our education mission visible. • Entrepreneurship at the core: work at the center of our growth strategy — with direct access to the founding team, C-level visibility, and significant influence. • Societal impact at scale: your success opens access to subsidized continuing education for thousands, helps close skills gaps, and creates real career opportunities. • Scalable setup with momentum: validated target groups, accredited programs, an extensive content library, and a multi-billion-dollar market — you’ll build on a strong foundation and take it to the next level. • Culture of responsibility — no egos: we value attitude, ownership, and impact — not status. You’ll be part of a team that stands for excellence, not politics. • Tech-forward environment: join a highly digital, analytical, and technology-driven team that favors data-based decisions and consistently employs modern MarTech stacks. • Attractive compensation with success sharing: above-average base salary plus performance-based participation.