Head of Performance Marketing – Paid Media

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TalentXD

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🎯 Recruiter

🎮 Gaming

Recruitment • Gaming

TalentXD is a leading recruitment and advisory firm dedicated exclusively to the global iGaming ecosystem. The company connects operators, providers, investors, and professionals across the online casino and sportsbook sectors, offering tailored recruitment, M&A and investment advisory services, and support for launching new gaming brands. TalentXD emphasizes candidate experience, integrity, and long-term relationships while operating across multiple international locations.

📋 Description

• Developing and executing the company's paid acquisition strategy across Google, Meta, programmatic display, affiliate, and other performance marketing channels. • Planning, launching, managing, and continuously optimising paid media campaigns to maximise customer acquisition and return on ad spend. • Owning paid media budgets, bid strategies, and channel allocation to achieve sustainable and scalable growth. • Monitoring, analysing, and reporting on key performance metrics including CAC, ROAS, LTV, CPA, conversion rates, and overall marketing efficiency. • Designing and executing A/B tests across creatives, audiences, landing pages, and campaign structures to continuously improve performance. • Building robust attribution models and leveraging analytics tools to identify growth opportunities and optimise marketing investments. • Collaborating closely with product, design, and content teams to develop high-performing creative assets and landing page experiences. • Identifying and scaling new acquisition channels while continuously evaluating emerging platforms and advertising opportunities. • Working with external partners, affiliate networks, and advertising platforms to maximise campaign effectiveness. • Maintaining a strong understanding of market trends, competitor activity, and platform updates within digital advertising. • Providing regular performance reporting and strategic recommendations to senior leadership based on data-driven insights. • Taking full ownership of the performance marketing numbers that drive user acquisition and business growth.

🎯 Requirements

• Minimum 4+ years of hands-on experience managing paid media campaigns with direct ownership of advertising budgets. • Deep expertise across Meta Ads, Google Ads, and programmatic advertising platforms. • Proven B2C marketing experience targeting the US market. • Strong industry experience within prediction markets, iGaming (online sports betting and casino), trading platforms, fintech, or closely related regulated industries. • Demonstrated success scaling paid acquisition while maintaining efficient CAC and strong ROAS. • Strong analytical skills with experience in attribution modelling, campaign measurement, and performance optimisation. • Experience using analytics and reporting tools to generate actionable insights and guide investment decisions. • Highly data-driven mindset with a passion for testing, experimentation, and continuous optimisation. • Excellent understanding of customer acquisition funnels, conversion rate optimisation, and lifecycle performance metrics. • Strong organisational skills with the ability to manage multiple campaigns and priorities simultaneously. • Excellent communication skills and the ability to work cross-functionally in a fast-paced, remote-first environment. • Self-motivated, proactive, and comfortable taking ownership in a high-growth startup environment.

🏖️ Benefits

• Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution. • Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.