Senior Manager, Product Marketing

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November 14

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TAXWELL

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Niche players, quality segment, over 20 years experience in international and national tax and corporate matters, tax and corporate lawyers, Supreme Court litigation, ex-Big4, close cooperation with renowned arbitrators and foreign counsel, autonomous steady growth

2 - 10 employees

Founded 2003

📋 Description

• Develop and execute product marketing plans for Drake Software products. • Lead cross-functional meetings, drive alignment, and share strategic updates with stakeholders and leadership. • Become the in-house product expert within marketing, gaining hands-on knowledge of Drake’s solutions and translating complex features into clear, compelling value propositions for tax and accounting professionals. • Plan and execute product launches and marketing campaigns that drive awareness, adoption, and customer loyalty across the Drake portfolio. • Monitor competitors and industry trends to inform positioning, pricing, and differentiation. • Oversee the creation of high-quality marketing assets — including whitepapers, case studies, blog posts, and presentations — to support sales and marketing initiatives. • Partner with the Sales team to develop tools, training materials, and resources that help communicate product value and address customer needs. • Track the effectiveness of sales enablement initiatives and adjust strategies to improve performance. • Identify and act on opportunities to improve conversion and upsell rates across digital channels, product experiences, and sales materials. • Work closely with Product, Sales, Customer Success, and Creative teams to ensure unified storytelling, aligned priorities, and impactful customer experiences. • Define key success metrics, analyze performance results, and use data-driven insights to refine future strategies and optimize marketing impact.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus). • 7+ years of experience in B2B or SaaS product marketing, ideally in software, fintech, or professional services. • Proven success driving product launches and GTM strategies within a B2B Saas environment. • Strong communicator and storyteller with the ability to simplify complex ideas. • Skilled in analyzing data, market insights, and competitive trends to guide strategy. • Collaborative team player who thrives in a dynamic, fast-paced environment. • Knowledge of the tax or accounting software industry a plus.

🏖️ Benefits

• At Taxwell, we believe our work benefits from the diverse perspectives of our employees. • Taxwell welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. • Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants.