Senior Product Manager – Website & Commerce Experience

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Logo of TAXWELL

TAXWELL

1 - 10 employees

Founded 2003

Niche players, quality segment, over 20 years experience in international and national tax and corporate matters, tax and corporate lawyers, Supreme Court litigation, ex-Big4, close cooperation with renowned arbitrators and foreign counsel, autonomous steady growth

📋 Description

• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites • Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention • Establish website KPIs and measure success against business objectives • Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys • Identify market opportunities through customer research, analytics, industry trends, and competitive analysis • Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives • Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency • Own the end-to-end ecommerce funnel and conversion strategy across digital properties • Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points • Define product requirements, user stories, success metrics, and acceptance criteria • Lead cross-functional teams through discovery, planning, development, launch, and optimization

🎯 Requirements

• 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology • Demonstrated experience owning website experiences, digital products, or ecommerce platforms • Experience with CMS platforms such as Contentful is a Plus • Experience with A/B testing and experimentation platforms • Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value • Strong analytical skills with experience leveraging data to drive product decisions • Excellent communication, stakeholder management, and collaboration skills

🏖️ Benefits

• supportive, open, and inclusive atmosphere • team that values your contributions

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