Technical Marketing Funnel & Conversion Tracking Specialist – Stripe, FB CAPI

Job not on LinkedIn

🕒 February 25

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Logo of Tayari.live

Tayari.live

1 - 10 employees

📚 Education

👥 B2C

🛍️ eCommerce

Education • B2C • eCommerce

Tayari. live is an online language learning platform designed to teach children their native languages. Based in Kenya, the company offers interactive, on-demand language lessons with the option for live coaching sessions. Lessons are available in languages such as Swahili, with more to come, and are delivered through a convenient mobile app. Tayari. live uses methods proven to reduce anxiety and build confidence in language learning for children, allowing them to speak and interact with native speakers in a fun and engaging way. The platform caters to various commitment levels with monthly, 6-month, or 12-month courses, emphasizing a blend of teaching videos, live classes, and supporting handouts to guide parents and kids in learning together.

📋 Description

• Build and maintain the end-to-end multi-step flow (Landing Page → Checkout → One-Click Upsell → Thank You). • Set up Stripe 'Products,' handle 'Test vs. Live' modes, and ensure the setup_future_usage parameter is active for tokenized, one-click purchases. • Ensure Configuration of Google Tag Manager (Web containers) remains well set up for robust data collection. • Implement the server-side handshake between apps such as Stripe/Zapier and the Meta Conversions API. • Ensure 1:1 deduplication by passing a unique event_id from the browser (GTM Data Layer) into a Stripe Metadata field to match the event sent via the Stripe Webhook. • Configure Stripe webhooks to reliably trigger 'Purchase' events and post-purchase automations, serving as the 'source of truth' for sales tracking. • Pass hashed user data (email, phone) to Meta to increase the 'Event Match Quality' score.

🎯 Requirements

• Experience with Stripe API (Metadata & Payment Intents, not just the no-code plugin). • Expert proficiency in Google Tag Manager (Web and Server-Side). • Proven ability to implement and troubleshoot the Meta Conversions API (CAPI). • Expertise in Zapier/Make for advanced data routing and automation. • Familiarity with JSON and Metadata variables for data passing. • A portfolio demonstrating at least one successful funnel with an upsell layer is a plus

🏖️ Benefits

• To be discussed

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