Enterprise ABM Marketing Manager

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TCP Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

👥 HR Tech

☁️ SaaS

HR Tech • SaaS

TCP Software is a provider of employee scheduling, time & attendance, and workforce management solutions. Its product portfolio includes SaaS platforms (TimeClock Plus, Humanity Schedule, Aladtec, Humanity Time, ScheduleAnywhere) plus time clock hardware and integrations with ERP/HCM/payroll systems. TCP focuses on automating scheduling and time tracking to improve payroll accuracy, compliance, and labor cost management for organizations of varying sizes across industries such as education, public safety, healthcare, retail, hospitality, and manufacturing.

📋 Description

• Partner with enterprise AEs to build account plans that define target personas, buying committees, and engagement priorities for top accounts • Develop account intelligence briefs that arm sales with relevant company context, business challenges, and buying signals before prospect outreach • Maintain and refine target account lists in coordination with sales leadership and revenue operations • Track account engagement signals and surface insights that help reps prioritize outreach timing • Design account-specific campaigns and work with the appropriate teams to launch programs across email, paid media, direct mail, and other channels all built around the account's unique context and stage in the buying cycle • Build personalized content assets (one-pagers, landing pages, executive briefs, etc.) tailored to specific accounts, industries, and buyer personas • Work closely with our events team to coordinate executive-level engagement programs such as invitation-only dinners, roundtables, and field events tied to key target accounts • Manage gifting, direct mail, and physical touchpoint programs that create meaningful moments in target accounts • Act as the primary marketing partner for the enterprise sales team and attend deal reviews, account strategy sessions, and QBRs • Work with the product marketing team to build and maintain a library of account-specific sales tools including personalized pitch decks, ROI calculators, and industry-specific proof points • Coordinate with product marketing to ensure enterprise messaging and positioning aligns with what sales is hearing in the field • Brief sales reps on active campaign touches so they can engage accounts at the right moment with the right context • Track ABM program performance against pipeline influence, account engagement, and progression metrics • Report regularly on account-level engagement to sales and marketing leadership • Continuously test and iterate on messaging, channels, and tactics to improve account penetration and deal velocity

🎯 Requirements

• 5+ years of B2B marketing experience, with at least 2 years focused on account-based marketing in an enterprise or mid-market segment • Demonstrated ability to build strong working relationships with enterprise sales teams and operate as a true marketing-sales partner • Hands-on experience designing and executing multi-channel ABM campaigns — including digital, field, and direct programs • Familiarity with ABM platforms (Demandbase, 6sense, or similar), Marketing automation tools (Marketo preferred), and CRM (Salesforce) • Strong written communication skills with the ability to develop compelling, personalized content for executive audiences • Analytical mindset with comfort tracking pipeline influence, account engagement, and program ROI • Experience in workforce management, HCM, or enterprise SaaS is a plus • Ability to manage multiple projects and priorities independently • Strong analytical, problem-solving, and project management skills • Ability to communicate clearly, work cross-functionally, and influence outcomes across key stakeholders

🏖️ Benefits

• Competitive salary plus uncapped commission • 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays • 8 hours to volunteer and impact the community • Comprehensive benefits (Health/Dental/Vision/ 401K) • The work/life set up you need to be successful. • Employee Choice Benefit