Senior Marketing Operations Manager

🕒 April 14

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TCP Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

👥 HR Tech

☁️ SaaS

HR Tech • SaaS

TCP Software is a provider of employee scheduling, time & attendance, and workforce management solutions. Its product portfolio includes SaaS platforms (TimeClock Plus, Humanity Schedule, Aladtec, Humanity Time, ScheduleAnywhere) plus time clock hardware and integrations with ERP/HCM/payroll systems. TCP focuses on automating scheduling and time tracking to improve payroll accuracy, compliance, and labor cost management for organizations of varying sizes across industries such as education, public safety, healthcare, retail, hospitality, and manufacturing.

📋 Description

• - Own and improve the systems, processes, and data that support marketing execution and performance measurement. • - Serve as the primary marketing operations lead for Salesforce, Marketo, Demandbase, and LeanData ensuring strong integration, clean data flow, and reliable reporting across the funnel. • - Build, manage, and optimize lead lifecycle processes, scoring models, routing logic, nurture flows, campaign setup, and automation programs. • - Partner with RevOps to improve lead management, funnel visibility, handoff quality, and alignment across teams. • - Develop and maintain dashboards, reporting, and analysis that provide clear visibility into campaign performance, pipeline contribution, conversion, velocity, and ROI. • - Drive database health and data governance, including segmentation, enrichment, deduplication, normalization, and process discipline. • - Evaluate, implement, and optimize tools and platforms that improve orchestration, account-based marketing, and operational efficiency. • - Identify gaps, inefficiencies, and manual work in our martech stack, then implement improvements that increase scale, speed, and accuracy. • - Help modernize our marketing technology ecosystem to better support AI-driven segmentation, personalization, automation, and performance optimization. • - Create and document scalable processes, standards, and best practices for campaign operations, QA, reporting, and cross-functional workflows. • - Translate data into insights and recommendations that help improve marketing performance and support better decision-making.

🎯 Requirements

• - 5+ years of experience in marketing operations, revenue operations, or a related B2B SaaS marketing role. • - Strong hands-on experience with Salesforce and Marketo is required. • - Experience building and optimizing lead lifecycle management, scoring, routing, campaign operations, automation, and reporting. • - Experience with LeanData and Demandbase is preferred; experience with similar tools is also valuable. • - Strong understanding of CRM and marketing automation architecture, integrations, data flows, and funnel operations. • - Experience building dashboards and reporting that connect marketing activity to pipeline and revenue outcomes. • - Strong command of data quality management, segmentation, enrichment, deduplication, and governance best practices. • - Experience evaluating and improving martech stacks to increase efficiency, interoperability, and business value. • - Clear understanding of how AI can be applied in marketing operations to improve relevance, efficiency, and performance. • - Strong analytical, problem-solving, and project management skills. • - Ability to communicate clearly, work cross-functionally, and influence outcomes across technical and non-technical stakeholders. • Physical Requirements • - Prolonged periods of sitting at a desk and working on a computer. • - Must be able to lift up to 15 pounds at times. • - Travel, no more than 10%.

🏖️ Benefits

• - Competitive salary • - 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays • - 8 hours to volunteer and impact the community • - Comprehensive benefits (Health/Dental/Vision/ 401K) • - The work/life set up you need to be successful.