Paid Media Specialist – Ecommerce

Job not on LinkedIn

🔥 0 minutes ago

🇵🇰 Pakistan – Remote

💵 ₨250k - ₨350k / month

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 5%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Team Virtual

WebsiteLinkedInAll Job Openings

1 - 10 employees

📣 Marketing

📦 Logistics

🏥 Healthcare

Marketing • Logistics • Healthcare

Team Virtual is on a mission to create off-shore hiring solutions for agencies around the world, helping them grow with the right talent when it matters most. As experts in bridging the gap between elite off-shore marketing talent and agencies worldwide, Team Virtual focuses on providing tailored recruitment services.

📋 Description

• Take ownership of a portfolio of ecommerce advertising accounts across Meta Ads, Google Ads and TikTok Ads, with Meta forming the largest share of the role • Audit existing client accounts, including historical performance, campaign structure, tracking, audiences, creative performance and opportunities • Develop paid media strategies based on products, target customers, commercial objectives and advertising budgets • Build, launch, manage and continuously optimise paid advertising campaigns • Identify performance leaks, wasted spend and opportunities to improve revenue, acquisition costs and return on ad spend • Manage campaign budgets and pacing within agreed daily, weekly and monthly spend levels • Reallocate spend based on performance and commercial opportunity • Monitor account health and respond to changes in spend, conversion volume, CPA, ROAS and other key metrics • Conduct structured testing across audiences, offers, campaign structures and landing-page direction • Analyse performance across the full ecommerce funnel and account for product price, buying cycle, customer intent and consumer behaviour • Analyse creative performance, identify winning hooks and formats, recognise creative fatigue, and recommend new concepts or iterations • Brief the internal creative team and evaluate newly launched creative • Set up and verify Meta Pixel tracking and conversion events • Configure and troubleshoot Meta Conversions API implementations • Set up and validate Google Ads conversion tracking • Work with GA4 and Google Tag Manager; test event firing and conversion accuracy • Diagnose discrepancies across advertising platforms, analytics platforms and ecommerce sales data • Evaluate performance against ROAS, CPA/CAC, revenue, conversion rate and purchase volume • Identify whether performance issues originate from advertising, website, offer, product, pricing or conversion journey • Analyse prospecting and retargeting across the customer journey • Design A/B tests and scale successful campaigns while maintaining sustainable acquisition economics • Prepare, review and proofread monthly paid media reports • Validate figures, investigate anomalies, and provide clear performance commentary and recommendations • Highlight trends, opportunities, risks and testing priorities • Explain campaign performance on client calls and gradually participate in client meetings • Communicate account performance and recommended next steps to internal stakeholders

🎯 Requirements

• Excellent written and spoken English is a must-have skill • 3+ years of hands-on paid media experience, ideally within a digital advertising or performance marketing agency • Strong demonstrable experience managing ecommerce / DTC advertising accounts with budgets of $2k+ • Proven experience taking ownership of established paid media accounts • Strong understanding of ecommerce funnels and consumer buying behaviour from acquisition through purchase • Experience advertising higher-consideration or higher-ticket ecommerce products is beneficial • Strong analytical skills and a genuinely data-driven approach to decision-making • Strong organisation and account-management skills, with the ability to prioritise across multiple ecommerce clients • Comfortable working independently and making proactive recommendations rather than waiting for instructions • Strong written and verbal English communication • Comfortable collaborating remotely with an international team • Able to stay current with changes, features and best practices across Meta, Google, TikTok and the wider ecommerce advertising landscape • Ability to independently manage and troubleshoot paid advertising tracking • Experience with Meta Pixel, Meta Conversions API (CAPI), Google Ads conversion tracking, Google Analytics 4 (GA4), and Google Tag Manager

🏖️ Benefits

• Health Insurance • Mental Health Care Coverage • 15 paid leaves annually • Professional Development Fund