Brand Marketing Manager – Action/Shooter Portfolio

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Team17 Digital

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1990

🎮 Gaming

📱 Media

Gaming • Entertainment • Media

Team17 Digital is a pioneering video game developer and publisher known for delivering a diverse range of indie games that cater to audiences around the world. With over 34 years in the industry, Team17 has released more than 137 games and partnered with over 70 developers to bring innovative gaming experiences to life. Their portfolio includes a variety of genres such as chaotic multiplayer games, gripping first-person shooters, and charming life simulation games. Team17 continues to support indie developers by providing opportunities to pitch and publish their games, maintaining a reputation for creative and beloved gaming experiences.

📋 Description

• Develop deep knowledge of your target player audiences through research and insights, using this to champion the player throughout development and marketing. • Build and manage the brand strategy for each of your products, including brand positioning, the brand framework, tone of voice and brand visual identity, providing the strategic foundation for all downstream marketing activity. • Identify and articulate a compelling product truth, USPs and product positioning, ensuring each title is set apart from competitors and clearly understood by both internal teams and players. • Use brand, player and market insights to help developers tune their game for the greatest impact. • Act as the internal champion for your brands, keeping the wider business and partners informed and excited about your products. • Develop comprehensive go-to-market strategies for your products, covering the full arc from pre-launch awareness through to launch and live operations. • Build integrated campaign plans in close collaboration with subject matter experts in the cross functional marketing team, including social media, influencer, PR, community, lifecycle and paid media specialists ensuring a joined-up approach to every release. • Lead campaign kick-off meetings, briefing the wider marketing team on upcoming launches and aligning all stakeholders on objectives, messaging and timing. • Drive marketing asset briefing, creation and approval, working with internal creative teams and external agencies to ensure the highest quality output. • Manage marketing budgets for your titles - building plans, tracking spends and ensuring resources are deployed effectively to maximise impact and return. • Monitor and report on campaign performance against agreed KPIs, using data and insights to optimise activity in-flight and sharpen future strategies. • Partner closely with Community Managers to ensure player communities are engaged, informed and properly represented in strategic decisions from the earliest stages. • Work alongside Producers and development teams to deeply understand each product’s features, development milestones and unique qualities - becoming the marketing voice within those relationships. • Build and maintain strong, trust-based relationships with external game developers, representing Team17’s publishing values and ensuring developers feel like genuine partners in their game’s success. • Liaise effectively with teams across the Team17 business - including sales, marketing, release management etc - ensuring marketing activity is aligned and supported across the organisation. • Manage upwards and sideways with confidence, communicating progress, surfacing risks early and influencing decisions through well-reasoned, data-supported arguments. • Lead or commission market intelligence and player insight initiatives that inform brand, product and campaign decisions. • Conduct ongoing competitive analysis, monitoring market trends and rival titles to identify opportunities and threats. • Drive post-campaign retrospectives, capturing honest learnings and feeding them back into future planning to continuously raise the bar.

🎯 Requirements

• An experienced brand marketing background - you understand brand strategy, can build brand frameworks from scratch and know how to translate brand thinking into effective execution. • Demonstrable experience developing and executing go-to-market campaigns across multiple marketing disciplines and channels, from early planning through to post-launch analysis. • Experience in the games industry, whether from a publisher, developer or specialist agency. A deep personal passion for games and genuine knowledge of the gaming landscape are non-negotiable. • A track record of managing multiple projects and priorities simultaneously, delivering high-quality work under pressure and to deadlines.