Traffic Intelligence Specialist

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🔥 4 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

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Team Velocity

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

🤝 B2B

🛍️ eCommerce

Automotive • B2B • eCommerce

Team Velocity is a leading marketing technology provider specializing in the automotive industry. Their platform, Apollo Ads, integrates intelligent marketing technology that allows automotive dealers to effectively advertise their vehicles and engage consumers throughout the ownership lifecycle. By providing personalized, payment-driven offers and seamless online experiences, Team Velocity empowers dealerships to enhance customer loyalty and increase sales, service retention, and trade-ins.

📋 Description

• Monitor traffic quality across hundreds of dealership websites. • Analyze traffic patterns to identify bots, crawlers, spam, and invalid sessions. • Partner with the Analytics team to ensure accurate GA4, server-side tagging, and event collection. • Work with the Launch team to validate analytics implementations before websites go live. • Verify CDN and Akamai Bot Management configurations are correctly deployed on new launches. • Develop dashboards that measure human traffic versus automated traffic. • Create and maintain allowlists for search engines, OEM integrations, uptime monitoring, and approved third-party services. • Investigate unusual changes in traffic, conversions, engagement, or attribution. • Configure and optimize Akamai Bot Management policies while minimizing false positives and maintaining a seamless user experience. • Validate cookie consent, tracking pixels, GTM/server-side GTM, and analytics configurations. • Ensure marketing campaigns and reporting are not impacted by invalid traffic. • Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral signals to classify traffic. • Partner with Data Engineering to ensure bot traffic is excluded from reporting and downstream data platforms. • Develop documentation, launch checklists, and standards for traffic quality validation.

🎯 Requirements

• Google Analytics 4 (GA4) • Google Tag Manager (GTM) and Server-Side GTM • Understanding of CDN platforms such as Akamai or Fastly • Hands-on experience with Akamai Bot Management, including Client Reputation, Content Protector, and traffic classification • Experience with dashboards (Looker, Power BI, Tableau, or Grafana) • Knowledge of HTTP, cookies, browser behavior, headers, and JavaScript • Experience investigating analytics discrepancies and attribution issues • Strong analytical and troubleshooting skills

🏖️ Benefits

• medical • dental • vision • unlimited paid leave • 401(k) matching • wellness • more