Email Marketing Manager

🕒 May 13

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TechnologyAdvice

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.

📋 Description

• Own and optimize subscriber acquisition, engagement, and retention strategies to grow and strengthen our newsletter audiences. • Define and monitor key performance indicators across the email funnel, identifying trends and driving continuous improvement. • Lead the planning and execution of lifecycle email campaigns, including onboarding, engagement, reactivation, and win-back programs. • Develop and refine segmentation strategies, behavioral targeting, and A/B testing frameworks to improve campaign performance. • Ensure all email campaigns align with brand voice, editorial standards, and design quality across our media brands. • Partner with editorial teams to create integrated, omnichannel campaigns informed by email engagement data. • Work closely with AdOps teams to support newsletter sponsorship placements and performance tracking. • Analyze email performance data and develop actionable insights to improve growth, engagement, and monetization outcomes. • Present campaign performance, growth insights, and strategic recommendations to executives and key stakeholders. • Mentor and guide junior team members, providing structure, feedback, and performance direction.

🎯 Requirements

• 3 - 5 years of experience in email marketing, lifecycle marketing, or newsletter publishing, with demonstrated ownership of program performance. • 1 year of experience managing or mentoring team members, including providing guidance, setting priorities, and supporting performance and professional development. • Proven experience developing and executing email growth strategies that drive subscriber acquisition, engagement, and retention. • Hands-on experience with marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools. • Strong expertise in email segmentation, automation workflows, behavioral targeting, and A/B testing. • Ability to analyze campaign performance and translate insights from analytics and reporting tools such as Google Analytics, Looker, or similar BI platforms into actionable optimization strategies. • Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams. • Strong writing and editing skills with the ability to craft high-performing email copy and calls-to-action that drive engagement and conversions. • Experience supporting newsletter monetization initiatives, including sponsorship integrations, advertising placements, or affiliate programs. • Familiarity with CRM integrations, customer data platforms (CDPs), or audience data tools used to inform targeting and segmentation strategies. • Comfortable presenting insights, strategies, and campaign results to executives and senior stakeholders, while also mentoring or guiding junior team members.

🏖️ Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives. • Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays. • Remote-First Culture: Work from the comfort of your home. • Flexible PTO: Take the time you need, when you need it. • Health Coverage: Medical, dental, and vision plans for you and your family. • Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage. • 401K with Match: Secure your future with our company-matched retirement savings. • Paid Parental Leave: Support for new parents during life’s special moments. • Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements. • Pet Insurance: Care for your furry family members. • Speaker Series Bonus: Present in our monthly speaker series and earn a bonus. • Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning. • Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years. • In-Office Perks: Enjoy catered lunches for our in-office team.