Email Marketing Specialist

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TechnologyAdvice

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.

📋 Description

• Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences. • Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality. • Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines. • Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies. • Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness. • Maintain and segment audience lists to enhance targeting, personalization, and overall engagement. • Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns. • Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.

🎯 Requirements

• 1–3 years of experience in email marketing, campaign management, or newsletter operations within a fast-paced environment. • Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools. • Strong understanding of email marketing fundamentals, including segmentation, deliverability, and performance metrics. • Proven ability to manage multiple campaigns, projects, and deadlines simultaneously with a high level of organization and attention to detail. • Experience working with high-volume email programs and large subscriber lists. • Proficiency in analyzing campaign performance using tools such as Tableau, BI dashboards, or similar analytics platforms. • Strong writing and editing skills, with the ability to craft and refine content that drives engagement. • Collaborative and analytical mindset, with experience supporting lifecycle campaigns (e.g., onboarding, re-engagement) and a focus on testing, optimization, and continuous improvement in a remote team environment. • Must have a working laptop/pc and internet, and a backup connection. • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

🏖️ Benefits

• No perks or benefits included with this role