Marketing Manager

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TechnologyAdvice

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.

📋 Description

• Execute email marketing campaigns, nurture programs, and audience engagement initiatives. • Write email copy, campaign copy, landing page copy, social content, and other marketing materials. • Draft and update content assets, including guides, thought leadership pieces, promotional materials, and sales-supporting collateral. • Support event sponsorships, lead acquisition programs, follow-up workflows, and related campaign execution. • Make website and landing page updates to support marketing campaigns and content promotion. • Partner with the Senior Marketing Manager on campaign planning, execution, reporting, and optimization. • Work with design and internal stakeholders to produce campaign assets that are on brand and aligned to campaign goals. • Track campaign results and recommend practical ways to improve performance across email, content, events, paid media, and lead generation programs. • Collaborate with the SDR and sales team to support lead engagement and campaign follow-up. • Use tools such as Salesforce, ActiveCampaign, and ChatGPT to support campaign execution, reporting, and content development.

🎯 Requirements

• 3-7 years of experience in B2B marketing with direct responsibility for email marketing, content marketing, lead generation, campaign execution, event marketing, or related demand generation activities. • Experience executing multi-channel marketing campaigns and coordinating deliverables across content, email, web, events, and lead generation programs. • Hands-on experience working in CRM and marketing automation platforms such as Salesforce, ActiveCampaign, HubSpot, Marketo, Pardot, or similar tools. • Experience creating marketing content, including email campaigns, landing pages, campaign assets, lead generation offers, thought leadership content, or promotional materials. • Proven ability to manage multiple concurrent projects, prioritize effectively, and deliver work accurately in a fast-paced environment. • Experience analyzing campaign results and recommending optimizations based on engagement, lead generation, conversion, or pipeline performance metrics. • Experience working within a B2B technology, SaaS, media, publishing, or demand generation environment is strongly preferred. • Brings curiosity, accountability, and a strong desire to expand their marketing expertise, take on increasing ownership, and continue growing their career. • Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward.

🏖️ Benefits

• Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives. • Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays. • Remote-First Culture: Work from the comfort of your home. • Flexible PTO: Take the time you need, when you need it. • Health Coverage: Medical, dental, and vision plans for you and your family. • Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage. • 401K with Match: Secure your future with our company-matched retirement savings. • Paid Parental Leave: Support for new parents during life’s special moments. • Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements. • Pet Insurance: Care for your furry family members. • Speaker Series Bonus: Present in our monthly speaker series and earn a bonus. • Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning. • Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years. • In-Office Perks: Enjoy catered lunches for our in-office team.