Paid Search Specialist – Contract

🕒 June 2

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TechnologyAdvice

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🛍️ eCommerce

📱 Media

B2B • eCommerce • Media

TechnologyAdvice is a media and technology company that provides insights and recommendations on business-to-business (B2B) technology products and services. The company specializes in helping organizations make informed purchasing decisions by offering expert analysis and comparisons of various software solutions including HR software, CRM, project management tools, and business intelligence systems. Through data-driven analysis and extensive research, TechnologyAdvice aims to simplify the technology buying process and provide valuable resources for businesses looking to implement new digital solutions.

📋 Description

• Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads • Execute rigorous keyword management • Adjust and refine bid strategies based on performance trends • Navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies • Identify tracking needs or issues for current campaigns • Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations • Initiate and manage creative requests to get necessary ad assets.

🎯 Requirements

• 3+ years of experience building and managing campaigns in Google Ads and Microsoft Ads • Solid understanding of ad platform metrics and what success looks like based on campaign and business goals • Extensive experience with the various bid strategies and budget management tactics within Google Ads and Bing Ads • Data-driven and analytical mindset • Ability to read and comprehend data • Ability to manage multiple projects and campaigns simultaneously • Quick learner for new tools & interfaces • Technical & creative curiosity • Effective collaboration with various teams including creative, social, email, marketing ops, BI, engineering, & SEO • Ability to work on US hours • Complete command of the English language (speaking and writing) • Working laptop with stable internet connection and power supply (backup preferred) • Ability to communicate over video daily • Agile professional who excels in a fast-paced environment.

🏖️ Benefits

• No perks or benefits included with this role.