Product Marketing Manager

🕒 May 12

🏛️ District of Columbia, New York, +3 more states – Remote

🏛️ District of Columbia – Remote 🗽 New York – Remote 🏈 Ohio – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote

💵 $120k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Terabase Energy

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

⚡ Energy

☁️ SaaS

Energy • Renewable Energy • SaaS

Terabase Energy is a company focused on revolutionizing the solar energy industry by developing an interconnected digital and automation platform designed to reduce costs and enhance scalability for utility-scale solar power plants. The company offers innovative solutions such as robotics-assisted construction automation and cloud-based digitization, which aim to optimize the entire lifecycle of solar power projects. With a commitment to maximizing efficiency and providing end-to-end support, Terabase is empowering clients to achieve more with their solar initiatives.

📋 Description

• Develop and maintain product positioning and messaging across PlantPredict, Construct, Terafab, and SCADA/Controls and future products. • Conduct regular stakeholder interviews with product managers, engineers, and sales to stay current on capabilities, roadmap, and competitive landscape. • Translate technical product developments into marketing collateral: website copy, product one-pagers, brochures, sales decks (PowerPoint), and data sheets. • Create case studies, use-case narratives, and customer success stories in collaboration with sales and customer-facing teams. • Build and maintain sales enablement materials. Keep the sales team equipped with current competitive intelligence, objection-handling guides, and pitch support. • Support product launches with coordinated messaging across channels. • Track competitor activity and industry trends to inform positioning. • Draft press releases, media pitches, and executive talking points for product announcements and company milestones. • Prepare and submit industry award applications. • Coordinate co-marketing campaigns with technology and channel partners, including joint webinars, co-branded content, and cross-promotional outreach. • Produce product-focused content for LinkedIn, email campaigns (Mailchimp), and the company blog/website. • Manage and update website content in Webflow, including product pages, landing pages, and blog posts. • Plan, manage, and host webinars end-to-end: topic development, speaker coordination, platform management, promotional emails, post-event follow-up campaigns, and reporting. • Create and edit short-form video content for social media (product demos, podcast clips, event highlights). • Write and design email newsletters, LinkedIn posts, blog posts, case studies, customer success stories, etc. • Develop and maintain a content calendar that coordinates publishing across channels around product releases, company announcements, industry events, and seasonal campaigns. • Support executive thought leadership: identify speaking opportunities, draft bylines and contributed articles, and prepare talking points for media interviews and podcasts. • Contribute to SEO-optimized web content and landing pages for product lines. • Support trade show and conference logistics: booth materials, signage, handouts, talking points, and on-site coordination. Key events include RE+, CLEANPOWER, Intersolar Europe, PVPMC, and European industry conferences. May require multi-day travel a couple times a year. • Coordinate with external vendors, designers, and agencies as needed. • Help maintain marketing operations infrastructure: email lists, CRM hygiene, campaign tracking, and reporting. • Track and report on marketing campaign performance across channels. Maintain dashboards for key metrics (email, webinar, social, web traffic) and provide regular reporting to support budget and resource planning. • Help maintain and enforce brand standards across the organization. Support internal teams with on-brand templates, messaging guidelines, and review of customer-facing materials. • Pitch in on ad-hoc projects that come with being part of a two-person marketing team at a growing company.

🎯 Requirements

• 5+ years of product marketing experience in B2B software or technology, including SaaS. • Demonstrated ability to learn complex technical products and communicate them clearly to both technical and business audiences. • Strong writing and editing skills. You will produce a high volume of written content, and it needs to be sharp, concise, and free of filler. • Experience producing marketing collateral across multiple formats: web, email, slide decks, print, video. • Comfort working autonomously and managing multiple product lines and deadlines simultaneously. • Familiarity with email marketing platforms (Mailchimp or similar), webinar tools, and CMS platforms (Webflow, WordPress). • Proficiency with design tools (Adobe Creative Suite (Photoshop/Illustrator), Canva, or similar) for producing marketing assets without outside help. • Proficiency and eagerness to adopt AI workflows (ChatGPT, Claude, etc.). • Experience with PowerPoint for building polished sales and conference presentations. • BA/BS in Marketing, Communications, or a related field, or equivalent professional experience. • Strong command of written and spoken English, with the ability to craft clear, compelling, and audience-specific messaging across product positioning, go-to-market materials, campaigns, and stakeholder communications. • Preferred • Experience in solar, renewable energy, or energy technology. Understanding of utility-scale project development or EPC workflows is a meaningful advantage. • Experience being an early marketing hire at a startup or growth-stage company. • Video editing skills (Premiere or similar) for product demos, social clips, and event content. • Experience managing paid digital advertising (Google Ads, LinkedIn Campaign Manager). • Familiarity with LinkedIn marketing, including organic content strategy and LinkedIn advertising. • Experience with CRM tools (Salesforce) and lead enrichment/GTM/prospecting platforms (Clay, Apollo, LinkedIn Sales Navigator). • Comfort with light HTML/CSS for email templates and web content edits. • Working knowledge of SEO principles and analytics tools.

🏖️ Benefits

• Generous time off and holiday policy • Remote flexibility • Flexible time off • Comprehensive benefits package • Career progression • 401k match • Stock options • Home office set up allowance • And much more!