Content Strategy Manager

October 2

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Terra

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B2B • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

51 - 200 employees

🤝 B2B

📋 Description

• Develop and execute content strategies tailored to the unique needs of your clients, particularly in the health and finance sectors. • Partner with our SEO, paid media, design, and development teams to ensure seamless delivery of multichannel, multiformat content campaigns. • Serve as a key point of contact for clients, building strong relationships and fostering trust through clear and effective communication. • Lead client discovery meetings to understand their goals, challenges, and target audiences, translating insights into actionable strategies and tactics. • Collaborate with clients to define project objectives and present strategic recommendations with confidence and clarity. • Develop tailored content strategies that align with client needs and business objectives, ensuring all deliverables meet or exceed expectations. • Act as a strategic partner, providing thoughtful guidance and solutions that address client feedback and evolving priorities. • Write and edit content and copy for clients across diverse industries, maintaining the highest level of creativity and impact. • Conduct in-depth research, including data analysis, to support impactful content. • Oversee the content production of internal and freelance writers on your accounts, ensuring all work meets quality expectations and aligns with project goals. • Optimize content strategies to drive measurable outcomes. Contribute to performance analysis and reporting. • Act as a mentor and resource to junior team members, providing feedback and promoting professional growth.

🎯 Requirements

• You are a strategic thinker with 7+ years of experience — including at a creative or digital marketing agency — leading client projects and crafting effective content strategies. • You are an exceptional writer with a talent for simplifying complex ideas and delivering high-quality work across diverse formats such as webpages, emails, long-form reports, and social media. • You are an experienced editor skilled at refining content for clarity, impact, and brand consistency while ensuring alignment with marketing goals. • You have helped lead client branding initiatives — from discovery through execution, in alignment with strategic goals. • You are knowledgeable about the global health and finance sectors — or you’re eager to immerse yourself in these industries. • You are familiar with the fundamentals of search engine optimization and best practices for UX writing. • You are a collaborative, confident leader who excels at building relationships and working with cross-functional teams. • You are detail-oriented and highly organized. You are adept at juggling multiple projects in a collaborative environment while managing a high-volume workload and tight turnaround times. • You are skilled at managing your time and establishing priorities, while remaining flexible to adapt to shifting client demands. • A journalism background is a bonus.

🏖️ Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year • 100% company funded health insurance, with dental and vision options • Paid parental leave • 401(k) plan to help save for your future • Permanent remote work option • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work from home equipment • Monthly team bonding sessions • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day