Marketing Operations Manager

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Terra

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

B2B • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

📋 Description

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc). • Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data. • Set up and launch email, social, paid, and organic marketing campaigns for clients. • Provide timely updates on campaign progress during internal and client-facing calls. • Coordinate campaigns and gather client feedback via Slack and email. • Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance. • Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads. • Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach. • Other digital marketing tasks, as assigned.

🎯 Requirements

• You have likely worked in financial services marketing and understand the difference between an offshore wirehouse and an independent advisor. • You understand intensely regulated industries and the responsibilities and challenges that come with marketing to their customers. • You have deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation. • You know how to expertly leverage the latest and greatest marketing tools and technologies to build sophisticated campaigns that drive results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua). • You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau). • You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together. • You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals. • Your instinct is to take the initiative and solve problems as they arise. • Agency experience is strongly preferred.

🏖️ Benefits

• 10 paid holidays per year • Unlimited flexible PTO (includes vacation, sick, and personal days) • 4 Mental Wellness Days per year • Permanent remote work arrangement and a one-time work-from-home stipend • Dedicated budget for professional development • Year-end service recognition payment • Monthly team-building activities and quarterly gifts