Marketing Operations Specialist

4 hours ago

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Terra

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B2B • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

51 - 200 employees

🤝 B2B

📋 Description

• Build and launch campaigns across leading marketing automation platforms, including HubSpot, Eloqua, and Marketo. This includes emails, landing pages, forms, and engagement/nurture programs. • Manage program templates and maintain scalable architecture within these systems to support efficient, repeatable campaign execution. • Create and manage lists, segments, workflows, scoring models, and lead lifecycle stages across platforms. • Assist in the execution of multichannel campaigns by supporting setup, QA, tracking, and performance checks. • Monitor campaign performance and support dashboard creation in tools like HubSpot, Marketo, Salesforce, Google Data Studio, and other reporting environments. • Troubleshoot issues within your core platform, including form logic, workflow triggers, lead routing, CRM sync behavior, and attribution setup. • Maintain and clean marketing databases across CRMs and MAPs, including contact deduplication, list segmentation, enrichment, and data imports. • Collaborate closely with Digital Strategy team members and clients to ensure campaign components are aligned and delivered on time. • Research new martech tools, process improvements, and marketing operations best practices. • Support additional digital marketing tasks as needed.

🎯 Requirements

• You have hands-on experience building and managing campaigns in leading marketing automation platforms (Marketo, HubSpot, Eloqua) and are confident working across core modules like email programs, smart campaigns, landing pages, forms, nurture flows, and events. • You understand how to set up and troubleshoot programs, tokens, smart lists, segmentations, and lead lifecycle workflows across these platforms. • You’re comfortable auditing data flows between marketing automation systems and CRMs such as Salesforce or Microsoft Dynamics, and digging into sync errors, routing issues, or attribution problems. • You have experience supporting and analyzing campaign performance by configuring UTMs, working with tracking pixels, and contributing to reporting frameworks across tools. • You have strong organizational skills, high attention to detail, and the ability to juggle multiple tasks and deadlines. • You’re a clear communicator who can work collaboratively across teams and take initiative when something needs doing. • You are fluent in English (Spanish or French is a bonus). • Bonus if you have experience in B2B or agency environments.

🏖️ Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year • 100% company funded health insurance, with dental and vision options • Paid parental leave • 401(k) plan to help save for your future • Permanent remote work option • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work from home equipment • Monthly team bonding sessions • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day