SEO, AI Search Strategist

November 21

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Terra

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B2B • Marketing • Design

Terra is a versatile services company that helps busy teams accomplish their goals through a wide range of digital marketing, design, and strategic services. They specialize in several areas, such as global communications strategy and content marketing for major clients like Airbnb, branding and web development for notable reports like the United Nations' Human Development Report, and digital strategy for B2B clients like Healthline Media. Terra prides itself on providing comprehensive marketing services, including performance marketing, graphic design, and thought leadership. Recognized for its outstanding work in digital media and web design, Terra has received numerous awards, including being a category winner for the Best Annual Report in 2023 and multiple 'Site of the Day' awards. They are a member of the Forbes Business Council since 2018, reflecting their influence and innovation in the industry.

51 - 200 employees

🤝 B2B

📋 Description

• Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking. • Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks. • Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models. • Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets. • Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics. • Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies. • Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search. • Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients. • Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves.

🎯 Requirements

• You have 5+ years of SEO experience, with a proven record driving measurable growth through technical, on-page, and content-based strategies. • You stay ahead of how AI and generative search are transforming discovery and are eager to experiment, learn, and lead in this new landscape. • You understand how to structure content, data, and site architecture to help both search engines and generative engines identify, cite, and surface brand information accurately. • You thrive at the intersection of SEO, content strategy, analytics, and emerging technology, and you know how to translate complexity into clarity for clients and teammates. • You’re a strong and adaptable writer who can turn complex concepts into clear, engaging, and search-optimized content that resonates with both humans and algorithms. • You’re an inspiring mentor who enjoys leveling up others’ skills and guiding clients through sophisticated organic strategies. • You’re data-driven, comfortable with experimentation, and excited about the evolving relationship between search, content, and AI. • Agency experience and client-facing communication skills are strongly preferred.

🏖️ Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year • 100% company funded health insurance, with dental and vision options • 401(k) plan to help save for your future • Permanent remote work option • Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM) • Monthly wellness stipend and quarterly employee appreciation gift • One-time reimbursement for work from home equipment • Monthly team bonding sessions / happy hours • Pre-tax commuter benefits • The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day