Member, Lifecycle Marketing Lead

🕒 May 23

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Tessitura

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

SaaS • Marketing • Arts

Tessitura is a comprehensive system designed to support arts and cultural organizations. It offers a unified platform that integrates tools for CRM, ticketing and admissions, fundraising, memberships, marketing, and education programs. Tessitura aims to streamline operations and enhance business insights for arts organizations, driving innovation and success. The company provides solutions tailored for museums, theaters, performing arts centers, and more, helping them manage audience development and digital strategies efficiently. Tessitura also emphasizes diversity, equity, accessibility, and inclusion within its operations, promoting a collaborative and inclusive workplace environment.

📋 Description

• Owns how Tessitura communicates value to existing members • Builds and runs a lifecycle marketing system • Guides the direction for member communications across the lifecycle • Partners with Member Services for renewal conversations and upsell activities • Designs a cohesive, integrated lifecycle engine across campaigns • Continuously evolves the system based on what's working with members • Sets clear direction for lifecycle marketing operations • Connects Lifecycle marketing to pipeline

🎯 Requirements

• 6-10+ years of experience in demand generation, lifecycle marketing, customer marketing, or retention marketing in B2B environments • Strong grasp of lifecycle math: retention rates, expansion conversion, revenue per member • Experience building multi-touch campaign sequences across the member journey • Strong understanding of segmentation strategy • Experience designing campaigns and communications that drive measurable retention and expansion • Proven ability to use engagement metrics to drive continuous improvement • Active use of AI tools to improve performance, insight, and efficiency

🏖️ Benefits

• Various medical, dental, and vision plans • Life and AD&D insurance • Disability insurance • Employee assistance programs • 401(k) retirement plan with employer match • Generous paid time off, including vacation and sick leave • 12 weeks of paid parental leave • 7-week sabbatical after seven years of service • Recharge week between Christmas and New Year’s