Growth Marketing Analyst

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🕒 March 5

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TextNow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

📡 Telecommunications

Telecommunications

TextNow is a revolutionary phone service provider offering free and flexible phone services. It provides users with unlimited talk and text, as well as essential data, all on the nation's largest 5G network through a convenient app. With TextNow, users can get a free phone number or transfer their existing number and take advantage of nationwide coverage. Moreover, TextNow offers customizable data plans that can be chosen based on specific needs. The service is supported by advertising partnerships, making it possible for users to enjoy these offerings at no cost. TextNow serves as an accessible alternative to conventional mobile service providers and other programs like the Affordable Connectivity Program (ACP).

📋 Description

• Own reporting and visibility across the full growth funnel from awareness through monetization • Establish clear funnel definitions and channel roles to support portfolio level optimization • Build and maintain a trusted single source of truth for cross channel performance • Monitor paid, organic, lifecycle, partnerships, and brand performance and proactively surface risks and opportunities • Analyze CAC, LTV, payback periods, and marketing ROI to guide investment decisions • Identify conversion bottlenecks and recommend experiments that unlock scalable growth • Support forecasting, scenario modeling, and quarterly planning to ensure disciplined investment • Measure and quantify brand lift and upper funnel impact to ensure long term growth investments are properly valued • Partner with Data Science to design and measure A B tests and incrementality studies • Bring rigor and clarity to attribution models, KPI definitions, and tracking frameworks • Collaborate with Data Engineering to improve data reliability and automation • Partner with Finance and Marketing to align spend with measurable business outcomes • Deliver clear, actionable insights to leaders that influence real time decisions

🎯 Requirements

• 5 to 7 plus years of experience in Growth, Marketing Analytics, or Business Analytics • Highly proficient in SQL and comfortable working with large, imperfect datasets • Experience building dashboards in Looker, Tableau, or similar BI tools • Deeply understand marketing funnels, attribution, experimentation, and CAC and LTV dynamics • Think beyond reporting and connect analysis to financial and strategic impact • Communicate clearly and confidently with both technical and non-technical stakeholders • Proactively identify risks and opportunities before they become obvious • Thrive in fast moving, high growth environments and hold performance to a high bar

🏖️ Benefits

• Free phone service • Strong work life blend • Flexible work arrangements (work-from-home, remote, or access to one of our office spaces) • Employee stock options • Unlimited vacation • 12 paid holidays per year • Competitive pay • Health, dental, and vision benefits • Short-term & long-term disability • $750 annual wellness benefit or healthcare spending account • RRSP matching (Canada) | 401(K) (USA) • Parental leave for eligible employees • Learning & Development opportunities • Travel for team events, company-wide off-sites, and more