TextNow
51 - 200 employees
Founded 2009
📡 Telecommunications
Telecommunications
TextNow is a revolutionary phone service provider offering free and flexible phone services. It provides users with unlimited talk and text, as well as essential data, all on the nation's largest 5G network through a convenient app. With TextNow, users can get a free phone number or transfer their existing number and take advantage of nationwide coverage. Moreover, TextNow offers customizable data plans that can be chosen based on specific needs. The service is supported by advertising partnerships, making it possible for users to enjoy these offerings at no cost. TextNow serves as an accessible alternative to conventional mobile service providers and other programs like the Affordable Connectivity Program (ACP).
Head of Brand Marketing
Job not on LinkedIn
🕒 March 10
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TextNow
51 - 200 employees
Founded 2009
📡 Telecommunications
Telecommunications
TextNow is a revolutionary phone service provider offering free and flexible phone services. It provides users with unlimited talk and text, as well as essential data, all on the nation's largest 5G network through a convenient app. With TextNow, users can get a free phone number or transfer their existing number and take advantage of nationwide coverage. Moreover, TextNow offers customizable data plans that can be chosen based on specific needs. The service is supported by advertising partnerships, making it possible for users to enjoy these offerings at no cost. TextNow serves as an accessible alternative to conventional mobile service providers and other programs like the Affordable Connectivity Program (ACP).
📋 Description
• Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints • Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy • Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation • Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing • Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing • Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates • Define brand media channel strategy and investment approach • Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage • Show up meaningfully in the spaces where our audience already lives, works, and creates • Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning • Own day to day management of creative, media, PR, influencer, and production partners • Evaluate agency performance and evolve roster as needed • Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep • Drive measurable improvements in brand awareness, trust, and cultural relevance over time • Own brand budget across media, production, partnerships, and agencies
🎯 Requirements
• 8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact • Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories • Demonstrated experience leading large scale brand campaigns across paid, earned, and owned channels • Strong understanding of media strategy, channel role architecture, and full funnel integration • Track record managing creative, media, PR, and influencer agencies with discipline and accountability • Strategic thinker who understands how brand drives long term growth, CAC efficiency, and business performance • Culturally fluent and capable of embedding brands authentically within relevant communities • Strong cross functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes • Experience in telecom, consumer technology, app first, or subscription businesses preferred • Comfortable operating with executive visibility in a fast scaling environment
🏖️ Benefits
• Free phone service • Strong work life blend • Flexible work arrangements (work-from-home, remote, or access to one of our office spaces) • Employee stock options • Unlimited vacation • 12 paid holidays per year • Competitive pay • Health, dental, and vision benefits • Short-term & long-term disability • $750 annual wellness benefit or healthcare spending account • RRSP matching (Canada) | 401(K) (USA) • Parental leave for eligible employees • Learning & Development opportunities • We travel a few times a year for various team events, company-wide off-sites, and more
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