Growth Marketing Associate

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🕒 May 23

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Thatch

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2021

⚕️ Healthcare Insurance

💳 Fintech

👥 HR Tech

💰 $40M Series B - Thatch on 2025-04

Healthcare Insurance • Fintech • HR Tech

Thatch is a B2B platform that modernizes employer-sponsored health benefits by managing Individual Coverage Health Reimbursement Arrangements (ICHRA). It lets employers set healthcare budgets while employees choose and spend on insurance plans and other health and wellness services via a curated marketplace, a Thatch-issued Visa debit card, and integrated payroll/banking services. The platform includes AI-powered support for compliance and member questions, simple setup and switching, and tools for budgeting, enrollment, and administration.

📋 Description

• Support Growth Initiatives: Execute and optimize multi-channel marketing campaigns (brand, events, webinars, social, affiliates, CRO, automated outbound, and more) to generate leads and drive conversions. • Analyze Performance: Monitor key marketing metrics (CAC, LTV, conversion rates, etc.), identify trends, and provide data-driven insights to improve performance. • Content & Messaging: Help develop compelling messaging, ad copy, and landing pages to enhance campaign performance. • Test & Iterate: Run A/B tests across channels, optimizing creatives, audiences, and messaging to maximize ROI. • Collaborate Cross-Functionally: Work with sales, product, and design teams to align marketing efforts with company objectives.

🎯 Requirements

• 3-4 years of experience in growth, digital, or performance marketing (preferably in B2B SaaS or healthtech). • Strong analytical skills with experience in marketing metrics, reporting, and data visualization. • Experience with marketing tools such as Salesforce, ActiveCampaign, Mixpanel, Google Analytics. • Strong copywriting skills and ability to craft compelling marketing assets. • Comfortable working in a fast-paced startup environment with a test-and-learn mindset. • Experience in health benefits, insurance, or fintech. • Familiarity with SQL or data analytics tools. • Previous experience in a high-growth startup.

🏖️ Benefits

• Health benefits • Remote work options