Senior CRM Marketing Manager (Remote)

August 13

Apply Now

Receive Emails with Similar Jobs

The Athletic

WebsiteLinkedInAll Job Openings

Media • Sports

The Athletic is a sports media company known for comprehensive sports coverage and in-depth reporting across various sports such as football, tennis, Formula 1, golf, MLB, NFL, NBA, NHL, and college sports. It provides high-quality articles, live updates, and expert analysis covering significant events and players in the sports world. The platform features content on various leagues and tournaments, providing insights from well-known journalists and analysts. The Athletic aims to set the standard in sports reporting and offers subscription-based access to its content.

501 - 1000 employees

Founded 2016

📱 Media

⚽ Sports

📋 Description

• Powered by one of the largest global newsrooms in sports media, The Athletic brings sports fans the most comprehensive stories about the teams, sports and athletes they love. The Athletic’s newsroom of 500+ full-time staff delivers in-depth coverage of hundreds of professional and college teams across more than 47 North American markets and all 20 football clubs in the English Premier League, as well as many Championship clubs. • About the Role: The Athletic is seeking a Sr. CRM Marketing Manager to join our team. In this role, you’ll contribute to the strategy and execution of high-impact programs that engage readers with our journalism, drive action around key sports moments, and promote deeper use of our app and features. The ideal candidate is a customer-focused, results-driven marketer with a strong track record of using CRM to shape user behavior through thoughtful experimentation and optimization.

🎯 Requirements

• 7+ years experience planning, executing, and analyzing marketing automation campaigns, with a strong focus on email and newsletter marketing. • Superior project management and communication skills with the technical skills to translate stakeholder and business needs into actionable items. • Proven experience leading an email/CRM management function. • Extensive experience working with CRM platforms (Iterable, Braze, Sailthru, etc.). • Demonstrated understanding of email marketing best practices and technical infrastructure, including deliverability, hygiene and IP health as well as compliance laws such as CAN-SPAM. • Strong analytical skills; able to create data-driven marketing strategies and campaigns across email and newsletter touchpoints. • Experience with A/B and multivariate testing, including post-campaign analysis. • Proficient with drag-and-drop email builders and basic HTML troubleshooting. • Interest in sports and media is a plus, but is not required. • Bachelor’s degree or equivalent experience

🏖️ Benefits

• Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans. • Savings accounts for medical, wellness, and childcare expenses. • 401k retirement savings plan and employer match. • Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave. • For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market.