Marketing Manager

🕒 April 30

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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The Baldwin Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💸 Finance

🤝 B2B

💰 $170M Post IPO debt on 2023-10

Finance • B2B

The Baldwin Group is a national advisory firm specializing in risk management and insurance brokerage, offering comprehensive solutions for businesses and individuals. It provides commercial insurance, employee benefits, retirement consulting, private risk and wealth management services, plus specialty offerings like reinsurance and MGAs, tailoring strategies to protect assets and support growth. The firm emphasizes collaboration, market insights, and customized plans for companies across industries as well as high-net-worth individuals.

📋 Description

• Lead AlphaRoot’s digital presence • Drive lead acquisition within the cannabis and emerging risk sectors • Bridge traditional insurance marketing and modern growth hacking • Collaborate with Sales, Partnerships, Technical teams • Implement data-driven recommendations • Take ownership of all paid media channels • Identify, negotiate, and execute sponsorships • Partner with Sales to execute Account-Based Marketing strategies • Devise strategies for conversion optimization • Manage marketing budget across various paid experiments • Implement AI-driven tools for content production • Create automated email sequences • Use data modeling to identify trends in lead behavior • Lead the organic growth roadmap and specialized content production • Manage a network of third-party affiliates and contractors

🎯 Requirements

• 5+ years in marketing • At least 2 years in a managerial position • Experience in high-growth startups or highly regulated industries (InsurTech/FinTech) • Proven experience using AI tools (e.g., LLMs, image generators, automation wrappers) • Strong track record of managing five-figure monthly ad spends • Expert-level knowledge of CRM systems, Content Management Systems (CMS), marketing automation platforms • Proven ability to source, onboard, and lead freelancers or offshore agencies to scale output • Bachelor degree in marketing or communications • Proven track record of effective growth marketing campaigns • Experience in customer acquisition, retention marketing, CRM (Salesforce) • Excellent written and verbal communication skills • Expertise in productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress) • Proficiency with Adobe Creative Cloud suite - Photoshop, Illustrator & InDesign • Experience with project management tools such as Monday.com, Asana, Trello, Jira • Knowledge of Agile methodology is a plus

🏖️ Benefits

• Health insurance • 401(k) plan • Flexible work arrangements • Professional development opportunities