Conversion Rate Optimization Specialist

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🕒 February 6

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Logo of The Ad Firm

The Ad Firm

11 - 50 employees

🤝 B2B

Marketing • Digital Media • B2B

The Ad Firm is a professional digital marketing agency specializing in a wide array of services aimed at enhancing online visibility and boosting sales for its clients. The company offers comprehensive solutions including Search Engine Optimization (SEO), Pay Per Click (PPC) management, web design, social media marketing, email marketing, and online reputation management. By employing ethical white hat strategies and leveraging data-driven approaches, The Ad Firm focuses on increasing customer engagement, brand reputation, and ROI for businesses across various industries. Their expertise in technical SEO, content marketing, and custom web development helps transform clients from mere visibility to becoming the preferred choice in their sectors. The agency prides itself on delivering quantifiable results and maintains a transparent relationship with its clients, ensuring that their digital marketing goals are not only met but exceeded.

📋 Description

• Conduct conversion audits and develop testing roadmaps. • Plan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.). • Set up and manage client GA4 properties, conversion events, and reports. • Build dashboards and analyze data to identify growth opportunities. • Collaborate with PPC, SEO, and design teams to improve campaign performance. • Translate findings into actionable insights for clients and internal teams.

🎯 Requirements

• 3+ years of CRO and analytics experience, preferably in an agency setting. • Expert-level knowledge of GA4 (certification strongly preferred). • Experience setting up conversion tracking and event-based reporting. • Skilled in Hotjar, Tag Manager, Data Studio, and related tools. • Strong grasp of UX, data interpretation, and funnel optimization. • Proven track record of improving conversion rates through testing and analytics.

🏖️ Benefits

• Competitive salary and performance-based bonuses. • Professional development support and SEO tool access. • Flexible remote work options. • 2 weeks Paid Time-Off. • Paid Sick Leave. • 8 Paid Holidays. • Health Insurance.

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