Cloud Product Marketing Manager

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Cloud at Work

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Cloud Services • SaaS • Enterprise

Cloud at Work is a managed cloud services provider specializing in hosting Sage applications. With a focus on delivering a scalable, secure, and user-friendly cloud environment, Cloud at Work integrates seamlessly with Sage partners to provide tailored solutions for businesses using Sage software. They ensure high availability and robust security measures, helping organizations transition to the cloud effectively while maintaining optimal performance and support.

51 - 200 employees

☁️ SaaS

🏢 Enterprise

📋 Description

• Spearhead marketing efforts to understand our Sage ERP solutions and customer base • Create campaign visions and integrated marketing plans in collaboration with business unit stakeholders • Engage with creative team and leverage agile principles in marketing campaigns • Oversee channel activation plans, including buyer personas and customer journey maps • Engage with practice leaders on campaign planning and execution • Develop practice-specific marketing assets to improve conversion rates • Lead market analysis and make recommendations to business stakeholders • Recommend content strategy deployment • Help achieve quality lead goals and KPIs across marketing activities • Understand targeted outcomes and monitor ongoing campaign performance • Define ideal customer profile for solutions positioning • Conduct comprehensive competitive analysis • Develop go-to market strategy including content creation alongside demand generation • Identify key conferences and events for sponsorship • Plan client round tables, webinars, and networking events • Conceptualize solution messaging and materials • Collaborate with sales enablement for training and resources • Establish, track, and measure KPIs to gauge marketing programs' impact on sales

🎯 Requirements

• Knowledge of the ERP application landscape or similar enterprise applications for the SMB market • Experience in working with partner and channel communities • Research and analysis of competition and pricing and ability to craft Net at Work differentiators and incorporate into messaging, positioning, and the go-to-market strategy • Skilled in gathering information from multiple data sources and collaborating with stakeholders to synthesize and deliver effective and timely campaigns • Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders • An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change • Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy • Results-oriented with strong time management skills and capable of performing well in a fast-paced environment, act with a sense of urgency in executing plans, and highly organized to effectively manage multiple projects with tight deadlines • Excellent written and verbal communication skills with a demonstrated ability to provide compelling external-facing materials. • Minimum of 4 years in developing strategic, integrated marketing plans and delivering execution of product marketing achievements in the tech industry • Background in marketing cloud-based services and solutions. • A proven record of crafting compelling positioning and thought leadership content. • Hands-on ability to build a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks, battle cards, etc.) • Experience with project management tools to design and coordinate frequent and intricate campaigns. • Innovative, analytical, process- and detail-oriented. • Exceptional team player with proven ability to lead through influence. • Excellent written, verbal, and visual communication

🏖️ Benefits

• Health and Welfare (Medical, Dental, Vision) • Accident, Critical Illness, and Hospital Indemnity • Employee Assistance Program (EAP) • Life and AD&D Insurance • Short- and Long-Term Disability Insurance • Flexible Spending Accounts • Transportation and Parking Accounts • Health Savings Accounts (with company contribution) • Retirement Planning (401k with matching contribution) • Legal Benefits • Identity Theft Protection • Pet Insurance • Wellness Program Offerings • Paid Time Off, accrued per pay period based on years of service starting at 15 days annually • 8 Paid Holidays per year, including 1 floating holiday