Instagram Strategist, Short-Form Content Producer

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The GBS Group

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Transport • Aerospace • Defense

The GBS Group is an engineering firm that provides custom engineering, automation, and lifecycle solutions for military, maritime, rail, and transportation sectors. With expertise in ship maintenance, modernization, and design for the maritime industry, the company also delivers technology solutions for modern transportation systems and powers naval and defense operations. The GBS Group emphasizes reliability, application engineering, and the development of software applications, controls, automation, and monitoring solutions. Their core operational divisions include Rail, Maritime, and Federal services, serving clients such as the US Navy and the US Coast Guard. The GBS Group is dedicated to hiring veterans and is recognized for its equal employment opportunity practices.

51 - 200 employees

🚗 Transport

🚀 Aerospace

📋 Description

• Produce 2 to 3 short-form videos and graphics per day for GBS Group’s channels. • Writing engaging and well-structured scripts for content creators (e.g., Instagram Reels, TikToks, YouTube Shorts). • Edit engaging clips tailored to Reels, TikTok, and Shorts by repurposing long-form advisory content or editing raw footage provided by leadership. • Translate complex tax, accounting, and business growth concepts into simple, visual, and highly shareable content. • Design on-brand visuals for video overlays, carousels, and thumbnails using Canva or Adobe Creative Suite. • Plan, schedule, and publish content across Instagram, TikTok, YouTube Shorts, and LinkedIn. • Maintain a balanced content mix: Educational: Tax tips, compliance reminders, financial literacy. Inspirational: "Building a business worth owning," entrepreneurship mindset. Service-Focused: highlighting GBS capabilities and client success stories. • Monitor platform trends and apply them appropriately to a professional B2B context. • Review performance metrics weekly (Views, Retention, Engagement, Inbound Leads) and provide clear insights. • Track KPIs specifically related to brand awareness and MQLs (Marketing Qualified Leads). • Suggest experiments or new formats to increase reach among our ideal clients (business owners with $1M+ revenue and hispanic entrepreneurs looking to register an LLC in the US). • Partner with the Marketing Manager to align on creative direction and upcoming campaigns. • Contribute 10–15 new short-form ideas each week based on client FAQs and industry news. • Maintain clean systems and documentation in Hubspot and Google Drive. • Manage the pipeline of incoming raw footage from leadership to ensure a steady stream of content.

🎯 Requirements

• 3+ years creating high-performing short-form content for business, educational, or professional brands. • Portfolio: Demonstrating strong editing, design, and creative execution (please include links to TikToks/Reels you have created). • Technical Expertise: Short-form editing (Premiere Pro, CapCut, or Final Cut). • Graphic design for social (Canva or Photoshop). • Familiarity with AI tools (ej. Leonardo AI, Midjourney, CapCut AI, Gemini or ChatGPT) to accelerate generation of assets, scripting and editing workflow. • Soft Skills: Kind Candor: Ability to give and receive direct feedback to improve creative output. • Pursue Growth and Learning: Willingness to learn the basics of our industry (tax/accounting) to create accurate content. • Find Solutions: Ability to operate quickly and solve creative problems without constant supervision. • Organization: Highly organized with strong attention to detail, file management, and version control.