Digital Marketing Strategist

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April 27

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The GIG Group

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The GIG group is a holding company for a number of subsidiaries with interests in key sectors of Nigeria’s economy. As a Management outpost, it synthesizes the managerial and strategic needs of the subsidiaries, drives the vision and positions the firms for competitiveness.

51 - 200 employees

📋 Description

• Engage with the public through social media and ensure visitor flow to digital sites. • Analyses and report on visitor data and devise new ways to market products • Develop and manage digital marketing campaigns • Oversee a social media strategy • Manage and maintain the organization’s website(s) • Write and optimize content for the website and social networking accounts such as Facebook and Twitter • Track and analyse website traffic flow, provide regular internal reports and make recommendations for improvement; • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion • Continually work on the Search Engine Optimization of the website(s) • Fix any errors or bugs in online content • Create online banner adverts and oversee pay per click (PPC) ad management • Write copy for email marketing campaigns • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing • Create and upload copy and images for the organization's website; • Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI); • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums; • Design website banners and assist with web visuals; • Conduct keyword research and web statistics reporting; • Contribute to social media engagement and brand awareness campaigns; • Develop and integrate content marketing strategies; • Negotiate with media suppliers to achieve the best price • Performs other duties as assigned

🎯 Requirements

• A Bachelors degree in marketing (or a professional marketing qualification) • Minimum of 3 years’ experience in digital communications and marketing or a similar role • Proficient in the use of Microsoft Office Tools- Adobe Photoshop, Corel Draw, MS Word, MS Excel, MS PowerPoint etc. • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns