The Hershey Company
B2C • eCommerce • Food & Beverage
The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.
Senior Analyst, Direct-to-Consumer Ecommerce Solutions
Job not on LinkedIn
August 23
The Hershey Company
B2C • eCommerce • Food & Beverage
The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.
📋 Description
• Responsible for delivery of Direct to Consumer (D2C) Ecommerce technology solutions leading design, architecture, and development across the D2C tech stack • Analyze consumer data, identify trends, and provide actionable insights to enhance direct-to-consumer initiatives • Overall platform architecture supporting Hershey’s Ecommerce tech stack including Commerce, OMS, WMS, and supporting processes • Define functional requirements and translate for delivery by technical partners • Lead projects coordinating multiple IT teams and stakeholders to meet business requirements and timelines • Develop and maintain dashboards and reports to track performance of DTC initiatives • Work closely with marketing, sales, IT, and other departments to ensure data integration and support for DTC strategies • Conduct market research on industry trends, competitor activities, and emerging technologies • Deliver system enhancements to add capabilities and optimize & automate processes • Roadmap and sprint planning to facilitate delivery of system enhancements driving D2C growth • Produce monthly operational performance reports detailing key metrics, trends, and actionable insights
🎯 Requirements
• 3+ years implementing or managing Ecommerce solutions in Retail/CPG leveraging SalesForce Commerce cloud or similar packaged SaaS solutions • 3+ years of experience in architecting technical platforms and design of Ecommerce storefronts and implementations • 3+ years of experience working with HTML, CSS, JavaScript, Bootstrap, Less, Jquery and related web technologies • 3+ Experience with middleware technologies and designing integrations from multiple environments leveraging an API-based approach • Analytical skills: ability to analyze large datasets and proficiency in SQL, Python, or R and PowerBI • Strong verbal and written communication skills • Additional experience in CRM systems, Customer Data (CDP) platforms, Payments industry, digital marketing, Point-of-sale, and agile methodology • Bachelor's degree in Business, Economics, Statistics, Computer Science, or a STEM related field • Minimum of 3 years of experience in data & systems analysis, preferably within the consumer packaged goods or retail industry
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