The Hershey Company
B2C • eCommerce • Food & Beverage
The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.
Senior Associate Brand Manager, Pretzels
Job not on LinkedIn
June 6
The Hershey Company
B2C • eCommerce • Food & Beverage
The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.
📋 Description
• The Sr Associate Brand Manager (Sr ABM) will have primary responsibility of delivering the 3Y Vision and Strategic Plan for the Pretzels portfolio, including the fast-growing $500M Dot’s brand and new platforms. • Working for the Senior Director of the Pretzels Portfolio, the Sr ABM will identify opportunities and lead commercialization of ideas supporting business objectives. • This role requires leading internal, cross-functional teams as well as external agencies to deliver end-to-end commercialization of projects ensuring brand objectives and financial goals are delivered. • Individuals must have strong analytical capabilities and the ability to translate analytical and market insights into clear strategies for delivering 3Y objectives for Pretzels portfolio. • Must be able to work in a fast-paced environment with an emphasis on building strategy and insights as well as cross-functional collaboration and teamwork.
🎯 Requirements
• 3+ years experience in Marketing, Sales, Strategy and / or General Management • Bachelor’s Degree required, MBA or equivalent marketplace experience preferred • Self-starter with high degree of personal initiative • Strong project and timeline management skills • Ability to lead cross-functional teams • Outstanding strategic thinking and analytical abilities • Strong verbal and written communicator to wide breadth of audiences • Ability to thrive in a fast-paced, rapidly evolving, and collaborative entrepreneurial environment
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