The Hershey Company
B2C • eCommerce • Food & Beverage
The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.
Senior Brand Manager
Job not on LinkedIn
September 30
The Hershey Company
B2C • eCommerce • Food & Beverage
The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.
📋 Description
• Primary responsibility for building and delivering the 3Y Vision and Strategic Plan for SkinnyPop • Drive in-year growth while building the future through translating insights into long-term growth spaces • Deliver annual operating plan through strategic planning and adaptive, entrepreneurial problem solving • Establish clear growth vectors and pipeline development to enable predictable and consistent growth • Develop and execute comms plan to achieve annual ROI targets and drive HHP growth • Provide linkage of strategic plans to sales and category management to ensure successful sell-in to customers • Establish portfolio architecture principles and drive key priorities to ensure core portfolio productivity • Lead and manage cross-functional teams and collaborate with R&D, finance, operations, sales, category management, and external agencies
🎯 Requirements
• Strategy & Comms Development: Translate insights into actionable strategies to accelerate profitable growth across the full marketing mix • General Management Leadership: Bring holistic business knowledge and curious, problem-solving approach to develop strategic annual marketing plans. • Cross-Functional Collaboration: Lead and collaborate with cross-functional team of R&D, finance, operations, sales, category management, & external agency partners • Analytical Thinking: Lead actionable insights from analysis of market data, competitor intelligence, and consumer research to deliver business objectives. • Structured Thinking: Ability to structure ambiguity and communicate across all levels of the organization – including senior leadership. • Self-starter with high degree of personal initiative • Ability to manage people and lead cross-functional teams • Bachelor's Degree required, MBA or equivalent marketplace experience preferred • 6+ years experience in Marketing and Strategy
🏖️ Benefits
• Remote work
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