The Hershey Company
B2C • eCommerce • Food & Beverage
The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.
Senior Manager, Salty Multipacks
Job not on LinkedIn
August 30
The Hershey Company
B2C • eCommerce • Food & Beverage
The Hershey Company is an industry-leading snacks company headquartered in Hershey, Pennsylvania, recognized for bringing goodness to the world through its iconic brands and extraordinary commitment to helping children succeed. Hershey is well-known for its wide range of chocolate and confectionery products, driven by a culture that values inclusion, employee development, and sustainable practices to ensure a positive impact on the community and the planet.
📋 Description
• Senior Manager leading multipack growth strategy for Hershey; partners with cross-functional teams to optimize portfolio and shopper insights • Assess, refine, and shape Hershey’s multipack growth strategy, inclusive of consumer, shopper, competitive, and retailer/commercial insights • Lead customer-based recommendations on optimal MP portfolio • Ensure balanced growth sufficiency across strat plan horizon, in line with business unit strategic objectives & priorities • Partner across the organization to align and accelerate Multipack initiatives, e.g., Working with Omnichannel team on multipack search & display strategy • Collaborate with brand & commercial teams on growth opportunities leveraging business unit innovation pipeline • Propose MP-specific shopper research priorities in partnership with Category Development team • Partner with Finance & Supply Chain on margin improvement opportunities
🎯 Requirements
• 6–10 years of combined experience in brand marketing, leading strategic initiatives in a CPG company generally preferred • Strong understanding of business strategy and objectives • Strong communicator with ability to lead directly and cross-functionally • Ability to cultivate and create excitement and engagement in the organization • Strong technical skills (e.g., Excel, IRI, Numerator, PPT, etc.), with proven ability to synthesize multiple data sources • Experience with retail data • Retail execution: Knowledge of customer and at-shelf challenges & opportunities to pressure test packtype growth assumptions • Strategic problem-solving: Analytical and structured thinking; ability to frame complex problems, generate hypotheses, and use data to inform clear recommendations and drive decisions
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