OOOLAB
51 - 200 employees
Founded 2018
📚 Education
🏢 Enterprise
☁️ SaaS
💰 Non Equity Assistance on 2022-12
Education • Enterprise • SaaS
OOOLAB is an innovative enterprise learning platform that transforms knowledge into actionable capabilities, driving business results. It offers a comprehensive suite of tools for hybrid learning, including admin and learner portals, content authoring tools, and effective analytics for managing and enriching corporate training. With features like gamification, microlearning, and custom course development, OOOLAB empowers organizations to enhance their training and education systems.
Senior B2B Marketing Manager – SaaS
🕒 March 18
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OOOLAB
51 - 200 employees
Founded 2018
📚 Education
🏢 Enterprise
☁️ SaaS
💰 Non Equity Assistance on 2022-12
Education • Enterprise • SaaS
OOOLAB is an innovative enterprise learning platform that transforms knowledge into actionable capabilities, driving business results. It offers a comprehensive suite of tools for hybrid learning, including admin and learner portals, content authoring tools, and effective analytics for managing and enriching corporate training. With features like gamification, microlearning, and custom course development, OOOLAB empowers organizations to enhance their training and education systems.
📋 Description
• Plan, execute, and continuously optimize demand generation campaigns targeting enterprise buyers. • Use AI tools for audience segmentation, predictive lead scoring, content personalization, and campaign optimization. • Manage paid media, email marketing, SEO, events, and webinars with a data-driven approach. • Leverage AI-powered platforms for campaign copywriting, A/B testing, ad creative variations, and outbound workflows. • Use marketing automation and CRM tools integrated with AI for lead tracking, nurturing, and scoring. • Experiment with AI analytics tools to generate insights, improve funnel performance, and support budget allocation decisions. • Partner with content and design teams to develop high-impact materials (landing pages, email sequences, white papers, case studies). • Ensure messaging resonates with key enterprise personas (HR, L&D, Operations, People Leaders), supported by AI-driven research and testing. • Collaborate with the sales team to define ICPs, refine messaging, and ensure smooth lead handoff. • Support ABM campaigns using AI for contact enrichment, personalization, and outreach automation. • Monitor KPIs including MQLs, SQLs, CPL, conversion rates, and pipeline contribution. • Continuously iterate campaigns using insights from AI tools and analytics dashboards.
🎯 Requirements
• 5+ years in B2B marketing, with 2+ focused on enterprise demand generation. • Experience using AI tools in marketing (e.g., for content, segmentation, scoring, or automation). • Deep understanding of the enterprise sales cycle and L&D buyer journey. • Strong grasp of marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms. • Analytical mindset and a passion for testing, learning, and iterating. • Self-starter who thrives in a fast-moving, high-growth environment.
🏖️ Benefits
• Professional development opportunities
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