The People Brand
Recruitment • B2B • HR Tech
The People Brand is a premier global talent acquisition agency specializing in executive placements within the outdoor, lifestyle, and CPG (Consumer Packaged Goods) industries. Founded by former HR executives from top lifestyle brands, it offers expertise and deep understanding in these sectors. The company connects exceptional talent with leading brands, providing personalized career guidance and access to exclusive job opportunities. The People Brand is known for its rigorous candidate evaluation process and dedication to finding the perfect fit for both candidates and clients, from startups to Fortune 500 companies.
Ecommerce Leader
Job not on LinkedIn
September 6
The People Brand
Recruitment • B2B • HR Tech
The People Brand is a premier global talent acquisition agency specializing in executive placements within the outdoor, lifestyle, and CPG (Consumer Packaged Goods) industries. Founded by former HR executives from top lifestyle brands, it offers expertise and deep understanding in these sectors. The company connects exceptional talent with leading brands, providing personalized career guidance and access to exclusive job opportunities. The People Brand is known for its rigorous candidate evaluation process and dedication to finding the perfect fit for both candidates and clients, from startups to Fortune 500 companies.
📋 Description
• Own the ecommerce P&L, delivering revenue and profitability targets while maintaining a premium brand experience. • Develop and execute short- and long-term ecommerce strategies aligned with brand and business priorities. • Partner with Merchandising, Planning, and Product Creation to highlight the right product stories that drive both brand and commercial performance. • Drive site merchandising, navigation, and product presentation to optimize consumer experience and conversion. • Oversee website functionality and UX, ensuring a seamless, high-end consumer journey across all platforms. • Collaborate with Content, Creative, and Marketing to ensure storytelling is integrated across the digital ecosystem. • Monitor and analyze channel KPIs (traffic, conversion, AOV, turns) and implement actions to exceed targets. • Drive continuous UX and site optimization through testing, competitive benchmarking, and emerging technology adoption. • Represent ecommerce in enterprise planning, ensuring channel needs are integrated into forecasting, demand planning, and inventory decisions. • Build and lead a high-performing ecommerce team, fostering collaboration and accountability across functions.
🎯 Requirements
• 5+ years of ecommerce leadership experience; 2+ years with a $200M+ B2C/B2B apparel or footwear brand preferred. • Proven success delivering channel revenue and profitability growth while protecting premium brand equity. • Strong financial acumen with P&L ownership and experience translating KPIs and analytics into action. • Expertise in ecommerce merchandising, content presentation, and consumer journey best practices. • Deep knowledge of SEO, site navigation, and optimization techniques specific to apparel or footwear. • Experience developing strategic plans, roadmaps, and business cases that balance growth and brand stewardship. • Skilled in cross-functional collaboration with product, planning, creative, and marketing to deliver results. • Strong leadership and coaching skills, with the ability to build high-performing teams. • Bachelor’s degree required. • Willingness to travel up to 10%.
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