Director, Marketing
Job not on LinkedIn
November 11
📋 Description
• Establish a brand architecture that defines the relationship between Digital United’s master brand and its sub-brands • Apply brand theory principles to build loyalty, awareness, and perceived quality • Define the brand purpose, promise, and personality • Audit and evolve brand equity through measurable indicators • Define the unique value propositions of Digital United’s services • Translate complex business strategies into clear, resonant narratives • Conduct market and competitive research to refine positioning • Serve as the steward of brand voice and identity • Design frameworks for storytelling • Oversee creation of marketing materials, campaigns, and case studies • Develop go-to-market frameworks that connect brand building to business development • Advise on marketing spend allocation to maximize ROI • Implement CRM, analytics, and reporting frameworks • Ensure all entities remain “on brand” while evolving with market needs • Drive cross-entity collaboration to align brand direction with business strategy.
🎯 Requirements
• 15+ years in brand strategy, marketing communications, or creative consulting • Bachelors degree in Marketing required • Proven ability to apply brand theory frameworks (Aaker, Keller, etc.) to real-world strategy and execution • Deep expertise in brand equity, positioning, awareness, and differentiation • Strong understanding of the full marketing funnel • Exceptional communication skills with the ability to simplify complexity • Skilled in CRM, marketing analytics, and dashboard development linking brand activity to ROI • Strong cross-functional leadership and influence • A balance of creative instinct and analytical rigor
🏖️ Benefits
• Flexible work arrangements • Professional development opportunities
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