E-Commerce Manager

🕒 6 days ago

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The Village Market ®

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🛍️ eCommerce

🌍 Social Impact

🛒 Retail

eCommerce • Social Impact • Retail

The Village Market ® is a community-driven marketplace designed to empower entrepreneurs, specifically focusing on supporting Black-owned businesses. It facilitates access to resources through curated marketplaces, professional training, and collaborative events, all tailored to promote sustainable growth and success in entrepreneurship. The Village Market also engages in campaigns aimed at circulating revenue within the community, thereby strengthening economic ties and fostering a culture of support and collaboration among entrepreneurs.

📋 Description

• Manage all day-to-day Shopify storefront operations including product uploads, inventory management, pricing updates, and order processing • Optimize product pages for conversion through compelling imagery, descriptions, variant structuring, and cross-selling strategies • Configure and maintain Shopify apps and integrations including inventory sync, shipping, email marketing, analytics, and POS • Monitor site uptime, troubleshoot issues promptly, and coordinate with developers on technical updates • Manage checkout optimization, discount codes, gift cards, and promotional campaign execution • Ensure mobile responsiveness, site speed, and user experience consistently meet best-in-class standards • Sync inventory and sales data between online and physical retail locations • Keep the storefront current with new arrivals, seasonal content, promotions, and accurate product information at all times • Conduct regular audits to ensure product descriptions, pricing, imagery, and inventory are accurate and consistent • Maintain overall site integrity by removing discontinued products, resolving broken links, and enforcing consistent formatting across all pages • Serve as the primary point of contact for all vendors selling through Village Retail's e-commerce channels • Onboard new vendors to the platform, coordinating product setup, imagery standards, pricing, and inventory processes • Communicate proactively with vendors regarding inventory levels, restocking needs, and sales performance • Plan and coordinate product launches and promotional campaigns in collaboration with vendor partners • Track and analyze vendor performance metrics including sell-through rates, return rates, and customer feedback • Manage vendor expectations and resolve issues related to online orders, fulfillment, and customer inquiries with professionalism • Maintain accurate vendor records, product information, and pricing across all online channels • Negotiate terms for online exclusives, promotional placements, and featured opportunities • Ensure all vendors meet quality standards for product photography, descriptions, and packaging • Manage social commerce integrations across Instagram Shopping, Facebook Shops, and emerging platforms • Develop and oversee influencer and creator partnership programs with clearly defined deliverables and performance benchmarks • Create and distribute affiliate links, promo codes, and UTM parameters for accurate campaign attribution • Identify, recruit, and onboard micro-influencers and content creators aligned with Village Retail's mission and brand values • Track influencer and affiliate performance and calculate ROI across all campaigns • Own and execute the full email marketing strategy using Klaviyo • Build, segment, and maintain email lists using advanced segmentation strategies to deliver targeted, high-performing campaigns • Design, build, and deploy weekly newsletters featuring new arrivals, vendor spotlights, and promotional content • Create and continuously optimize automated email flows including welcome series, abandoned cart recovery, post-purchase follow-up, win-back campaigns, and back-in-stock notifications • Implement and manage SMS marketing campaigns integrated with the overall email strategy • A/B test subject lines, content, send times, and calls to action to maximize performance • Monitor email deliverability and maintain a healthy sender reputation • Execute a comprehensive SEO strategy to increase organic traffic and search visibility across traditional and AI-powered search platforms • Conduct keyword research for product pages, collections, and content to inform optimization priorities • Optimize on-page elements including title tags, meta descriptions, header tags, and image alt text across the storefront • Monitor and improve site speed and mobile usability on an ongoing basis • Track keyword rankings and organic traffic performance using SEMrush, Ahrefs, or comparable tools • Monitor Google Search Console for technical issues and leverage search performance data to inform strategy • Implement and maintain Schema.org structured data markup to support rich results in traditional search and help AI engines accurately understand products, pricing, reviews, and availability • Apply Generative Engine Optimization (GEO) strategies to ensure brand and product visibility in AI-generated search responses across platforms including Google AI Overviews, ChatGPT, Gemini, and Perplexity • Develop and optimize FAQ content, buying guides, and conversational content that mirrors how users prompt AI tools, increasing the likelihood of appearing in generated responses • Build topical authority through long-form content including product tutorials, trend reports, and expert guides that support both traditional rankings and AI visibility • Optimize product content for voice search by structuring responses to answer specific, conversational queries clearly and concisely • Set up and manage Google Analytics 4 including event tracking and full e-commerce reporting • Create, manage, and optimize Google Ads campaigns including Shopping, Search, and Performance Max • Maintain and troubleshoot the Google Merchant Center product feed, resolving product disapprovals promptly • Manage Meta advertising campaigns across Facebook and Instagram with a focus on performance and return • Implement and maintain conversion tracking via Google Tag Manager • Monitor and optimize ROAS and customer acquisition costs on an ongoing basis • Build performance dashboards and deliver clear weekly and monthly reporting to leadership • Monitor customer feedback channels and respond to e-commerce-related inquiries with professionalism and timeliness • Analyze customer behavior data to identify friction points and prioritize optimization opportunities • Coordinate with fulfillment partners to ensure orders ship within established SLA standards • Manage returns and exchanges for online orders efficiently and in alignment with company policy • Develop and implement strategies to improve customer retention and repeat purchase rates

🎯 Requirements

• 2 to 4 years of hands-on e-commerce management experience with demonstrated results • Expert-level Shopify proficiency including product management, app configuration, and reporting • Strong understanding of omnichannel retail operations and online-to-offline integration • Advanced Klaviyo expertise including flow building, audience segmentation, and performance reporting • Strong email copywriting ability and design sensibility • Experience with SMS marketing is a plus • Demonstrated ability to independently set up, manage, and optimize Google Ads and Meta Ads campaigns • Solid working knowledge of SEO best practices and their application across product pages and collections • Proven experience managing vendor or supplier relationships in a retail or e-commerce context • Strong communication skills for ongoing vendor coordination and issue resolution • Ability to write compelling, SEO-optimized product descriptions at scale • Meticulous attention to detail in maintaining accurate and consistent product catalogs • Strong data analysis skills with the ability to translate performance insights into action • Advanced proficiency in Excel and Google Sheets • Experience with project management tools including Asana, Monday.com, or Notion • Experience with AI tools in a professional e-commerce setting • Exceptional written and verbal communication skills • Extremely detail-oriented with a high standard for how the storefront is presented to customers • Ability to manage multiple projects and priorities simultaneously without losing accuracy or quality • Self-directed and capable of working independently with minimal oversight in a fully remote environment • Camera-ready and consistently available during all scheduled work hours • A minimum of three verifiable professional references is required; candidates without references will not be considered • A background check is required and must be successfully completed prior to the start of employment.