Marketing Operations Manager

Job not on LinkedIn

October 31

🚗 Michigan – Remote

Although this job is listed in Michigan, this company may be open to hiring remote in other states.

❄️ Minnesota – Remote

Although this job is listed in Minnesota, this company may be open to hiring remote in other states.

💵 $99.4k - $184.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

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Thomson Reuters

WebsiteLinkedInAll Job Openings

Finance • Media • SaaS

Thomson Reuters is a global content and technology company that provides professionals with reliable and accurate solutions across the legal, tax and accounting, international trade, and risk management sectors. The company offers a range of products including legal research tools, tax preparation software, compliance and regulatory solutions, and media services like Reuters for global news. With significant investments in generative AI, Thomson Reuters continues to innovate in helping professionals optimize their workflows and enhance their decision-making. Their platforms serve various industries such as law firms, corporations, tax professionals, and media organizations, providing essential tools that combine powerful technology with in-depth expert content.

10,000+ employees

Founded 2008

💸 Finance

📱 Media

☁️ SaaS

📋 Description

• Build omni-channel, customer-centric demand generation campaigns (acquisition, cross-sell, upsell) aligned to pipeline and revenue targets. • Develop and execute on quarterly campaign plans that meet or exceed funnel goals, working cross-functionally to launch into market. • Translate segment strategy and customer insights into briefs, calendars, and integrated journeys across email, web, paid media, events, and SDR motions. • Own performance forecasting and scenario modeling; set targets, predict outcomes, and align plans to budget and capacity. • Foster a culture of experimentation and learning: A/B testing offers, messaging, and channels. • Turn analytics into action: leverage performance insights to guide actionable optimizations that continually improve performance. • Present plans, results, optimizations, learnings, and recommendations to marketing, sales leadership, and stakeholders. • Manage campaign budget: planning, pacing, and reconciliation, with a focus on strong ROI. • Define lead routing rules, troubleshoot issues, and continuously improve speed-to-lead and quality of lead handoff. • Track funnel metrics from lead capture through opportunity close; create dashboards measuring ROI, LTV:CAC, and other KPIs. • Maintain and refine the attribution framework, ensuring accuracy across marketing channels. • Orchestrate, document, and refine attribution and reporting processes; act as guardian of data standards and campaign reporting guidelines.

🎯 Requirements

• Bachelor's degree in marketing-related discipline or equivalent work experience • 5+ years in marketing planning and campaign strategy, with demonstrated revenue impact • Highly data-driven, with advanced knowledge of marketing attribution modeling—including building multi-touch attribution frameworks, ROI analysis, and pipeline influence reporting • Advanced knowledge of marketing automation workflows, lead scoring, and nurture design • Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce required) • Team player with the ability to foster strong relationships across multiple levels and functions within the organization • Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere • Comfort with QA and risk ownership • Excellent verbal and written communication skills • Strong organizational skills and attention to detail.

🏖️ Benefits

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. • Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. • Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. • Option for optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.