Product Marketing Manager

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October 2

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ThriveCart

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eCommerce • SaaS • B2B

ThriveCart is an advanced cart creation platform designed to enhance the sales and marketing capabilities of online businesses. It helps users build high-converting cart pages, funnels, affiliate campaigns, and courses. ThriveCart provides tools for creating one-click upsell funnels, bump offers, trials, and subscriptions, targeting increased conversion rates and average order values. Additionally, it seamlessly integrates with existing business tools for enhanced functionality, while offering features like sales tax calculation and real-time metrics for better business insights. The platform is trusted by thousands and has helped generate over $5 billion in sales. It is particularly aimed at businesses selling online, providing functionality for affiliate management, course creation, and detailed sales tracking and reporting.

11 - 50 employees

Founded 2016

🛍️ eCommerce

☁️ SaaS

🤝 B2B

💰 Venture Round on 2023-01

📋 Description

• Go-to-Market Strategy: Lead product launches from strategy to execution, including messaging, positioning, and campaign planning. • Customer Insights: Conduct market research, competitive analysis, and customer interviews to deeply understand our users and prospects. • Messaging & Positioning: Craft clear, compelling value propositions and product narratives that resonate with target personas. • Content Creation: Partner with content and design teams to create sales enablement materials, case studies, landing pages, videos, and thought leadership assets. • Sales & Customer Success Enablement: Equip revenue teams with the tools, playbooks, and training they need to effectively communicate Piktochart’s value. • Performance Tracking: Measure and analyze the impact of product marketing initiatives, iterating based on data-driven insights. • Cross-Functional Collaboration: Work closely with Product, Marketing, Growth, and Customer Success to align efforts and drive adoption.

🎯 Requirements

• 3–5+ years of experience in product marketing, growth marketing, or a related field (preferably in SaaS or B2B technology). • Proven track record of leading go-to-market strategies, product launches, or customer engagement campaigns. • Bachelor’s degree in Marketing, Business, Communications, or a related field. An MBA or equivalent advanced degree is a plus but not required. Equivalent practical experience will also be considered. • Strong communication, storytelling, and analytical skills. Ability to distill complex features into customer benefits. • Passionate about understanding users and advocating for their needs. • Comfortable managing multiple projects, with a bias toward action and results. • Proven track record of working cross-functionally with product, design, and sales teams. • Experience in visual communication, design tools, or productivity software.

🏖️ Benefits

• Commit to Excellence – We believe in delivering high-quality work and continuous improvement. • User-Focused Problem Solving – Every design should contribute to solving a real problem for our users. • Team Collaboration – We work better together, valuing input from every team member. • Growth Mindset – We embrace challenges as opportunities to learn and grow.