Senior Growth Marketing Manager

🕒 May 22

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Thriveworks

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

⚕️ Healthcare Insurance

🧘 Wellness

👥 B2C

Healthcare Insurance • Wellness • B2C

Thriveworks is a leading provider of mental health services offering a wide range of therapy options including individual therapy, couples/marriage therapy, family therapy, and child/teen therapy. With over 2,200 licensed clinicians across 340 locations in the U. S. , Thriveworks provides both in-person and online therapy sessions tailored to meet the unique needs of clients. They accept most major insurance plans, ensuring accessible mental health care for a variety of challenges such as anxiety, depression, and relational issues.

📋 Description

• Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft. CTV/Pinterest as growth channel priorities. • Build and manage our automation and reporting layer using Claude AI and the Google Ads API—replacing manual analysis with scalable, intelligent workflows. • Align spend to provider capacity market-by-market, partnering with Operations to ensure paid demand matches therapist availability. • Optimize through the full patient funnel (not just cost per booking, but cost per kept appointment) • Manage all tracking infrastructure in compliance with HIPAA requirements. • Brief and direct freelance creative teams on video and static ad assets, ensuring creative is always tested, refreshed, and performing. • Design and run structured A/B tests across channels, audiences, creative, and landing pages to drive continuous improvement. • Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure. • Lead weekly performance reporting and provide strategic recommendations to marketing leadership. • Phase in CTV/programmatic testing as the core program stabilizes.

🎯 Requirements

• 10+ years of hands-on paid media management. • Hands on Google Ads, Meta Ads, Microsoft Ads experience. • Experience building the strategy and then executing it. • Healthcare, health services, or patient/consumer acquisition experience, or another regulated industry is a strong plus. • Familiarity with API-based automation or AI tooling is a strong plus. • Experience with multi-location or geo-targeted campaign management at scale. • Programmatic, CTV or Paid Pinterest experience.

🏖️ Benefits

• An amazing team culture • Professional development & advancement opportunities • 401K with a 3% employer match • Healthcare, Dental, Vision, and life insurance benefits • Paid time off and paid holidays • Professional EAP program for team members & household • Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance