SEO Manager, China Market

🔥 12 hours ago

🇨🇳 China – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 SEO Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tickmill

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💸 Finance

💳 Fintech

Finance • Fintech • Trading

Tickmill is a global financial trading company that operates under various regulated entities, including Tickmill UK Ltd, Tickmill Europe, Tickmill South Africa, and Tickmill Ltd Seychelles. The company provides a range of trading services, including Forex, CFDs, and futures and options trading across multiple platforms such as MetaTrader 5, MetaTrader WebTrader, and their mobile app. Authorized and regulated by several financial regulatory bodies, including the Financial Conduct Authority (FCA) in the UK, Tickmill offers tight spreads, high leverage, and competitive commissions to traders. They emphasize risk awareness and provide educational resources such as webinars, tutorials, and market insights to help traders make informed decisions. Tickmill services clients in over 180 countries and places a strong emphasis on customer support and trading conditions.

📋 Description

• Develop and execute comprehensive SEO strategies tailored for Baidu and other major Chinese search engines • Optimize website architecture, metadata, content structure, internal linking, and on-page elements • Conduct keyword research focused on Forex, CFDs, trading, and financial services • Collaborate with developers to improve technical SEO performance, including site speed, mobile responsiveness, crawlability, indexing, and compliance with local web requirements • Partner with the Content team to create and optimize localized educational, trading, and promotional content for Chinese-speaking audiences • Build and maintain a high-quality backlink profile through outreach, financial portals, local media, industry directories, forums, and PR opportunities • Leverage WeChat, Zhihu, Toutiao, and Xiaohongshu to strengthen organic visibility, audience engagement, and brand authority • Monitor SEO performance using Baidu Tongji, Baidu Webmaster Tools, Google Analytics, Ahrefs, Semrush, and other relevant platforms • Conduct competitor analysis to identify trends, benchmark performance, uncover traffic gaps, and recommend improvements • Track Chinese search engine algorithm changes, digital marketing trends, and Forex/CFD regulatory requirements • Prepare regular performance reports and actionable recommendations for stakeholders • Work cross-functionally with Marketing, Product, Content, Development, and Compliance teams to enhance customer acquisition through organic channels

🎯 Requirements

• Minimum 2 years of hands-on SEO experience with a proven track record of managing successful campaigns targeting the Chinese market • Strong experience within the Forex, CFD, Fintech, Crypto, Online Trading, or wider Financial Services industry • Deep understanding of Chinese search engines, particularly Baidu, and familiarity with ranking algorithms and optimization best practices • Strong expertise in keyword research, technical SEO, on-page optimization, content strategy, and link building • Hands-on experience using Baidu Webmaster Tools, Baidu Tongji, Ahrefs, Semrush, Dragon Metrics, or similar SEO platforms • Good understanding of HTML, CSS, JavaScript, website architecture, and search engine crawling and indexing processes • Ability to analyse large datasets, identify business opportunities, and translate insights into actionable SEO strategies • Experience working closely with developers, content creators, marketers, and other cross-functional stakeholders • Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment • Excellent analytical, communication, presentation, and stakeholder management skills • Native or bilingual proficiency in Simplified Chinese (written and spoken) and professional proficiency in English • Experience managing SEO strategies for regulated financial services brands targeting Chinese-speaking audiences • Strong knowledge of ICP requirements, CDN optimization, and website localization best practices for Mainland China • Experience optimizing content and visibility across WeChat, Zhihu, Xiaohongshu, Toutiao, or other Chinese ecosystem platforms • Familiarity with Chinese financial regulations and compliance considerations related to Forex and CFD marketing activities • Experience identifying and scaling alternative organic acquisition channels beyond traditional search engines • Passion for digital marketing, innovation, and continuous learning within the SEO and trading industries

🏖️ Benefits

• Competitive benefits packages • Frequent team initiatives • Opportunities for professional growth