Director, Insights

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🔴 Lead

👔 Director

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Lead the development of holistic, enterprise-level measurement frameworks that move beyond channel-specific metrics to capture total business impact. • Design and oversee multi-year learning agendas and sophisticated testing roadmaps (incrementality, geo-testing, etc.) that align with long-term C-suite objectives. • Expertly navigate the transition to modern measurement (MMM, unified measurement, clean rooms) and provide guidance on privacy-safe data strategies. • Build and maintain deep-seated relationships with senior client stakeholders (VP and C-level). You are the first person they call for a POV on industry shifts or business challenges. • Identify opportunities where advanced analytics can solve business problems, effectively scoping and selling in high-value projects that drive incremental agency revenue. • Serve as the strategic connection between Planning, Investment, and Strategy teams, ensuring that data-driven insights are woven into the fabric of every media plan. • While not necessarily a direct people manager of engineers, you will provide "dotted-line" mentorship to junior analysts, elevating their ability to tell stories with data and think more strategically. • Partner with BI and Data Engineering leads to ensure the data infrastructure supports the strategic vision without needing to manage the underlying code or ETL processes yourself. • Distill highly complex statistical concepts into compelling narratives for non-technical audiences. You don't just present data; you present a business case. • Develop and publish internal and external POVs on emerging trends (e.g., the demise of third-party cookies, AI in marketing, or the evolution of retail media). • You will have several direct reports at the Manager or Sr. Analyst level and will be responsible for their career development. This includes defining and tracking progress against long term goals, delegating responsibilities, and proving valuable feedback.

🎯 Requirements

• 10+ years of experience in marketing analytics, business intelligence, or management consulting, with at least 4 years in a high-level client-facing leadership role. • Proven track record of designing measurement frameworks for global brands, with a focus on long-term brand health and enterprise-level ROI. • Deep familiarity with the application and interpretation of Marketing Mix Modeling (MMM) and Incrementality testing. • Prior experience in the CPG/Retail sector is highly preferred, including familiarity with IRI/Nielsen data and the nuances of the path-to-purchase in a fragmented retail landscape. • Exceptional presentation skills; ability to command a room and influence senior decision-makers through clarity, confidence, and commercial acumen. • While you are not expected to build dashboards or write SQL daily, you must have the technical fluency to collaborate with engineers and data scientists. • Bachelor's degree in a quantitative field (Statistics, Economics, Marketing, Business) or equivalent experience; MBA or Master’s in a related field is a plus.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources