
1001 - 5000 employees
Founded 2016
💰 Debt Financing on 2019-08
Marketing • Advertising • Technology
Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.
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1001 - 5000 employees
Founded 2016
💰 Debt Financing on 2019-08
Marketing • Advertising • Technology
Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.
• Client‑Centric Design and socialize multi‑year growth strategies across your portfolio; align executives on ambition, investment, and a practical change roadmap, resolving competing incentives and complex politics along the way. • Nurture trusted, resilient relationships across the stakeholder system (including C‑suite); lead strategic client touchpoints and formal cross‑functional account reviews that turn insight into decisions, analyze churn drivers, and implement preventive actions. • Oversee and elevate integrated planning across multiple accounts so plans are consistent, strategic, and aligned to business and portfolio objectives; standardize planning frameworks (audience strategy, channel mix, investment scenarios, pacing) and engage Strategic Planning for cross‑brand/multi‑market, long‑lead inventory, or complex governance needs. • Review, strengthen, and pressure‑test Director‑level plans - fine‑tune investment levels, channel roles, forecasting assumptions, and trade‑offs - and partner closely with Analytics/Econometrics, Channel teams, and Creative to ensure feasibility and measurement alignment. • Lead or co‑present senior‑level planning presentations and major pitches with Biz Dev and your VP, shaping the story, solution, and value proposition so they are clear, defensible, and aligned with leadership expectations. • Evangelize the Bliss Point App Suite and a product‑first operating model; set portfolio adoption, quality, and usage standards tied to retention, cross‑sell, and efficiency. • Operate the feedback loop with Product: consolidate client needs, prioritize systemic issues, sponsor automation/operating model improvements that free capacity for higher‑value work, and influence the roadmap with your VP and Product leaders. • Coach leaders to use App Suite insights in executive conversations; institutionalize narrative quality (what, so what, now what) across teams. • Challenge and evolve measurement approaches (e.g., MMM, incrementality, attribution) across your clients; align executives on investment cases, risk/return profiles, and clear success thresholds. • Make analytics and planning readable and repeatable across accounts: set consistent goals by objective, a shared cadence for readouts, and simple documentation of assumptions, risks, and decisions so insights lead to concrete next actions. • Oversee high‑severity data and measurement escalations; ensure strong QA governance; partner with Analytics/Econometrics leadership to advance methods and upskill leaders. • Maintain expert-level knowledge of relevant commerce media platforms, proactively educating clients and internal colleagues on updates and benefits. • Apply expert‑level, measurement‑guided strategy across channels (including owned/earned), orchestrating interdependencies to optimize the holistic mix; integrate strategy, product, and measurement into a single, accessible narrative. • Exemplify innovative thought leadership within your vertical/channel and the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally. • Lead client education initiatives to elevate measurement, product, and channel literacy; set portfolio‑wide best practices leaders can apply. • Use inventory/economic models across channels to guide executive trade‑offs (e.g., scale vs. efficiency) and prioritize strategic bets. • Proactively assess and diagnose omnichannel opportunities for improvement. • Evangelize meritocracy and accountability; build a high‑trust leadership culture that performs through ambiguity and change. • Shape cross‑sell and portfolio growth strategy; lead strategic pursuits; sponsor transformational initiatives (e.g., migration to new measurement frameworks, operating model shifts) that improve client and business outcomes. • Build durable partnerships with Product, Analytics, Finance, and I&G to remove systemic friction and accelerate impact; partner with centralized Ops/Finance for delivery quality, pricing/SOW accuracy, staffing/capacity alignment, and forecast reliability. • Build and scale a strong leadership bench; ensure succession readiness and sustained engagement. • Hold senior leaders accountable to performance, values, and strategic people development; lead complex change and maintain clarity through ambiguity. • Shape and reinforce a leadership culture that values trust, clarity, and ownership; represent the talent strategy in senior forums and influence org‑wide leadership practices. • Instill a product‑led mindset in teams; hold leaders accountable for implementation, stewardship, and adoption.
• 12+ years leading multi‑million‑dollar client engagements in performance marketing; repeated success driving growth and efficiency at enterprise scale. • 6+ years people leadership (managing managers and ICs): hiring, coaching, performance management, and succession planning. • Executive relationship leadership and change management; expert communication and expectation‑setting; adept at complex alignment. • Cross‑channel literacy (Search, Social, Display/TV & Audio, Commerce/Retail Media, Lifecycle/CRM, Creative) with strong measurement acumen (forecasting, KPI trees, MMM/incrementality literacy). • Bliss Point fluency (or similar custom reporting platforms): translate MMM/Incrementality/Forecasting/Brand/Creative Insights into investment and testing decisions; partner effectively with Product/Analytics. • Financial fluency via partnership: able to read/interpret margin/utilization, pricing constructs, staffing/capacity signals, and forecasts; holds Ops/Finance accountable for excellence (without executing those tasks). • Education/certifications: BA/BS required; advanced degree preferred or equivalent experience; public speaking/thought leadership a plus.
• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. • On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources
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