Media Investment Buyer

November 13

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Tinuiti

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Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

📋 Description

• Media Buying and Investment Strategy: Research, vet, and execute media plans for large agency clients, ensuring that they run efficiently and accurately through both hands-on management and team delegation. Initiate opportunities for strategic expansion, optimization, and campaign growth–particularly for our largest, most complex accounts. Contribute as a subject matter expert in at least one focused area of the overarching TV/audio/programmatic landscape, facilitating team education and operational processes. • Campaign Performance: Oversee daily and bigger picture campaign delivery across channels, ensuring strategies are appropriately implemented, errors are kept to a minimum, and goals are being achieved • Collaboration: Interface with network partners, vendors, and internal teams to ensure smooth campaign execution, moderately complex problem solving, and innovative thinking with a solution-oriented mindset • Partner Engagement: Reliable and consistent knowledge of TV, audio, and display trends through educational meetings with publishers as well as your own independent research, utilizing insights to make informed media recommendations and fostering knowledge sharing among your peers. Demonstrate clear investment in external relationships at the sales level with moderate to large networks and regularly cascade new information and specifics to our agency, advocating for our needs, and maintaining strong ties with these valued partners. • Media Negotiation: Evaluate partner materials and negotiate media plans and costs ranging from performance campaigns to upper funnel/brand efforts, with a clear ability to vet new offerings and assess the value of media opportunities for the clients you work on. Use your general knowledge of the wider media marketplace to contextualize media opportunities and their potential, and use that insight and your partner relationships to negotiate highly competitive costs and terms. • Team Projects: Accountable for moderately complex projects that have a visible impact on the Media Investment department, showcasing your flexibility and creativity in improving how we function with clients and media partners alike

🎯 Requirements

• 5-7 years of experience in a media agency or publisher environment, with a focus on media buying in linear TV, OTT, digital audio, and/or display advertising • Proven track record of leveraging partner relationships and industry knowledge to negotiate and execute high-value media opportunities, and demonstrable ongoing relationships with key media salespeople in the industry • Direct hands-on-keys experience in industry platforms (DSPs, research tools) • Baseline knowledge of incrementality testing, in-channel and cross-channel measurement solutions and best practices (ex: MMM, ghost bidding, conversion lift) • Demonstrated organizational skills with exceptional attention to detail and follow-through, and a proven ability to oversee process and QA of team’s work product • Self-motivated with a passion for learning, asking questions, and thriving in a collaborative setting • Working knowledge of strategic marketing and communication skills to promote new media opportunities internally and directly with clients • Proficiency in Microsoft Excel and strong business writing and presentation skills • Excellent time management capabilities, managing multiple tasks against tight deadlines • Knowledge of data/audience collaboration tools such as LiveRamp and third party ad servers like Flashtalking a plus

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources