Principal Strategist, Social Commerce

🕒 2 days ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

✨ Principal

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Advocate for innovation by ensuring emerging best practices, industry insights, and strategic TikTok Shop innovations are adopted across account teams. • Identify, develop, and implement new solutions that elevate TikTok Shop and broad Social Commerce performance for clients. • Collaborate with account teams and client partner teams to develop client-specific positioning and content that increases service adoption. • Represent TikTok Shop in high-value new business pitches and audits, providing expert-level narratives to drive client acquisition and expansion. • Act as an executive-level advisor across strategic accounts, converting insights into decisions and funded next steps.

🎯 Requirements

• 10+ years in the digital marketing space with enterprise impact and proven executive storytelling. • Extensive experience in digital marketing, preferably at a media agency, with deep technical expertise in Social, Commerce, and Influencer. • Proven track record managing TikTok Shop Affiliate, Operations, and GMV Max; Live Shopping experience preferred. • Proven ability to lead teams, influence stakeholders without management authority, and drive adoption of cutting-edge strategies

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources