Senior Commerce Media Strategist, Amazon DSP

🕒 June 10

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Extract, clean, transform, and load data from Amazon Marketing Cloud (AMC), Amazon Advertising (Seller Central/Vendor Central), and potentially other relevant data sources. • Deeply understand and effectively utilize Amazon Marketing Cloud to conduct advanced audience segmentation, campaign performance analysis, path-to-conversion studies, and other custom analyses for client accounts. • Monitor and analyze key performance indicators (KPIs) across various Amazon Advertising channels (Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP) for our clients. • Develop and maintain regular and client-facing reports and dashboards to visualize key trends, campaign performance, and insights. • Identify significant trends, anomalies, and opportunities for optimization within Amazon marketing and advertising data specific to client objectives. • Translate data insights into actionable recommendations and present them directly to clients to improve campaign efficiency, targeting strategies, and overall marketing effectiveness on Amazon. • Collaborate with client teams to design and analyze A/B tests and other experiments to measure the impact of marketing initiatives. • Effectively communicate data findings, insights, and recommendations to clients in a clear and concise manner, both verbally and in writing. • Partner closely with internal marketing managers and campaign specialists, as well as directly with client stakeholders, to understand their data needs and provide relevant analysis and support. • Maintain clear and concise documentation of data sources, methodologies, and reporting processes for client accounts. • Keep abreast of the latest features and updates within Amazon Marketing Cloud and Amazon Advertising to provide clients with the most up-to-date strategies. • Assist in developing predictive models for forecasting client product demand on Amazon. • Contribute to client projects involving customer segmentation and lifetime value analysis to inform their Amazon strategy. • Support the development of algorithms to optimize bidding strategies on Amazon Advertising for client campaigns.

🎯 Requirements

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related discipline. • Master’s degree in Data Science preferred • Strong proficiency and hands-on experience with Amazon Marketing Cloud (AMC). • Experience with Amazon Advertising platforms (Seller Central and/or Vendor Central). • Excellent analytical and problem-solving skills with the ability to interpret complex data and draw meaningful conclusions relevant to client business objectives. • Strong data visualization skills and experience with tools such as Tableau, Power BI, or Google Data Studio to create compelling client-facing reports. • Proficiency in SQL for data querying and manipulation. • Familiarity with scripting languages like Python or R is a plus. • Excellent communication and presentation skills with the ability to effectively communicate technical findings and strategic recommendations to clients of varying technical understanding. • Ability to manage multiple client projects and deadlines in a fast-paced environment. • Ability to work independently and collaboratively within internal teams and directly with clients.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. • 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources