Senior Manager, TVAD

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November 18

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Tinuiti

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Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

1001 - 5000 employees

Founded 2016

💰 Debt Financing on 2019-08

📋 Description

• Serve as the strategic lead for key accounts, guiding the development and execution of comprehensive advertising strategies. • Build and maintain strong, trust-based relationships with senior client stakeholders, ensuring satisfaction and long-term growth. • Lead the onboarding process for new clients and manage smooth transitions for existing accounts. • Ensure a deep understanding of client goals and provide strategic direction from the outset. • Oversee and mentor a team of specialists and strategists, driving performance and professional development. • Foster a culture of innovation, collaboration, and excellence within the team. • Develop and implement strategies that align with clients' business goals, focusing on maximizing ROI and achieving financial targets. • Monitor and adjust campaigns based on performance data and financial KPIs. • Drive innovation by staying ahead of industry trends and introducing new strategies in TV, CTV, streaming, audio, display, and OOH advertising. • Position the company as a leader in media strategy through thought leadership and industry involvement. • Educate senior client stakeholders on the latest media analytics trends and best practices. • Provide strategic guidance through workshops, presentations, and direct consultation. • Maintain an advanced understanding of the advertising industry, particularly in TV, CTV, streaming, audio, display, and OOH media, to anticipate and respond to market changes that may impact client strategies. • Demonstrate deep expertise in optimizing the media mix across TV, CTV, streaming, audio, display, and OOH channels, ensuring the most effective use of client budgets to drive campaign success.

🎯 Requirements

• 7-10 years of experience in TV, Audio, and Display roles with a proven track record of executing successful campaigns • Management experience preferred. • Experience in finance, consulting, or like industries a plus • MBA a plus • SQL experience a plus • Youtube experience a plus • Competence with principles of marketing data analysis, including A/B testing, incrementality, statistical significance • Demonstrated success analyzing data and using analytics tools to drive marketing decisions • Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives. • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

🏖️ Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. • Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts • Retirement: Match up to 4% of your contributions at 100% with immediate vesting • Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity • Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. • Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources