Senior Growth Marketer – Lifecycle, Automation

October 2

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Logo of TLDR

TLDR

Media • Technology • Newsletter

TLDR is a company that delivers concise daily newsletters, offering summaries of the most intriguing stories in the startup, technology, and programming sectors. The service is designed to keep readers informed about key developments in tech and related industries by providing brief updates that can be read in five minutes. The newsletter covers various topics including new technology launches, programming insights, AI developments, and sector trends, aiming to serve a tech-savvy audience looking to stay updated efficiently.

2 - 10 employees

Founded 2020

📱 Media

📋 Description

• Build Lifecycle Campaigns: Design automated nurture emails for inbound leads who don’t book meetings, and re-engage those who ghost AEs. • Expand Engagement Programs: Send quarterly updates (e.g., media kits) and create segmented campaigns by product type, persona, or use case. • Automate Sales Sequences: Build and optimize outbound sequences in Amplemarket. • Collaborate with Sales: Partner with team members (like Upashruti) to ensure fields and workflows in Amplemarket are structured correctly. • Clean & Segment Lists: Maintain marketing database hygiene and improve list quality. • Work with RevOps: Align on reporting, data, and system improvements.

🎯 Requirements

• 3+ years in lifecycle, growth, or marketing automation roles in B2B SaaS, media, or tech. • Expert in email marketing and copywriting • Proven experience with marketing automation platforms (we use HubSpot) • Experience using AI to scale marketing automation • Strong understanding of lead nurturing, segmentation, and personalization strategies. • Analytical mindset: able to design experiments, measure performance, and continuously optimize. • Collaborative and proactive: you spot opportunities, build systems, and make them scale. • Bonus: Experience with sales engagement tools (ie. Amplemarket, Outreach, Salesloft).

🏖️ Benefits

• 401(k) • health • dental • vision • unlimited PTO

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